Заголовок | Nestle Nutrition Cart |
Агентство | Geometry Global |
Кампания | Nestle Nutrition Cart |
Рекламодатель | Nestlé |
Бренд | Nestlé |
Posted | Октябрь 2020 |
Бизнес сектор | Продукты питания |
История | Obesity in the Middle East is twice the global rate. It’s often said, healthy habits start at home. The problem is, families cannot eat healthier if they don’t have the right ingredients available to enjoy a balanced diet. So, we turned a kid’s shopping cart into an educational tool, by simply adding colour-coded pouches that mirror the balanced food requirements recommended for children in the UAE. We also partnered with Carrefour and redesigned the supermarket’s wayfinders to match the cart - making it fun and easy for kids to follow a balanced diet. |
Тип медиа | Digital |
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