|Заголовок||Agreement with Mother Film Case (RU)|
|Кампания||Agreement with Mother|
|Дата первой трансляции/Публикации|
|Бизнес сектор||Банковские и финансовые услуги, инвестиции, биржевые маклеры|
|философия|| On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.|
By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
|Тип медиа||Связи с общественностью|
|Директор по маркетингу||Anton Kim|
|Креативный директор||Nikita Ermolaev|
|Директор рабочей группы клиента||Elena Dmitrieva|
|Специалист по работе с заказчиками||Taissia Samoilova|
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