Директор по маркетингу
at
McDonald's
| Заголовок | The first unskippable pre-roll you will like |
| Агентство | Leo Burnett Moscow |
| Кампания | We are for safety. With both hands |
| Рекламодатель | McDonald's |
| Бренд | McDonald's |
| Дата первой трансляции/Публикации | 2020 / 4 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | “Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety. Now it’s urgent for the company to remind everyone of this habit and that’s why we created a pre-roll for YouTube, which can’t be skipped, in literal sense of the word. |
| философия | Leo Burnett Moscow created for McDonald’s Russia a social campaign “We are for safety. With both hands” and launched a pre-roll about hand-washing, which you can not “skip” |
| Тип медиа | Pre-Roll |
| Длина | |
| Креативный директор | Evgeny Shinyaev |
| Директор рабочей группы клиента | Viktoria Semikasheva |
| Арт-директор | Ekaterina Trokhina |
| Копирайтер | Daria Tsareva |
| Директор по маркетингу | Tatiana Gura |
| Менеджер по маркетингу | Viktoria Liparteliani |
| Директор цифрового формата | Andrey Baikov |
| Digital Manager | Ruslan Ledovski |
| Медиа-агентство | Starcom MediaVest Group |
| Медиа-команда | Tatiana Chyornaya |
| Медиа-планировщик | Vera Konovalova |
Больше работы
СМОТРЕТЬ ВСЕTruly unskippable preroll
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Leo Burnett Moscow