Duolingo - "The Unignorable Notificaton"

Jotacom São Paulo, Brazil

12133

Бренд: Duolingo
Страна: Brazil

Рекламодатель: Duolingo

Заголовок	The Unignorable Notificaton
Агентство	Jotacom
Кампания	The Unignorable Notification
Рекламодатель	Duolingo
Бренд	Duolingo
Дата первой трансляции/Публикации	2021 / 6
Бизнес сектор	Другие
Слоган	Duo the owl proves that it does everything to keep users motivated in language learning
История	Staying motivated is one of the biggest challenges in studying a new language. That's why Duolingo - the most popular language learning platform and the most downloaded educational app in the world - has decided to go offline and take its famous push notifications to real life in its new campaign, "The Unignorable Notification" , created by the advertising agency Jotacom. Duolingo's mascot Duo is known for appearing in fun push notifications on users' phones reminding them of study time. To prove just how far the little owl is willing to go to encourage and help the students, the platform projected the world's largest push notification (with a size between 10 and 15 squared meters) on buildings in the city of São Paulo, Brazil, to give them that 'push' to resume their streaks (counted in the app as the number of days in a row a student completes assignments). After a search and posts asking for fan recommendations on the brand's social media profiles, some users were chosen - from more than 500 responses with nominations from all regions of the metropolis - to receive the giant personalized notifications. The surprise was organized with the help of family and friends, who were responsible for taking the students to their apartment windows. Outside, they found fun and customized notifications for each profile, projected on the sides of neighboring buildings, making them impossible to ignore. To ensure a giant and personalized projection on different addresses, the campaign had as centerpiece a Matrice 600 Pro drone, with more than 1 meter in diameter and 10 kg, adapted with a camera and an Epson S18+ projector by the company Bizsys exclusively for the action. In three days and more than 20 hours of night recording, the team had 30 professionals.
Тип медиа	Веб-фильм
Длина	86 seconds
Больше информации	https://pt.duolingo.com/
VP Strategy and Insights	João Passarinho Netto
President/CEO	Jurgis Figueiredo
VP, Creative Performance	Fábio Mello
Head of creative and content	Felipe Andrade
Направление творчества/искусства	André Lopes
Копирайтер	Luiz Barrella
Content coordinator	Brunno Maceno
Содержание	Mariana Félix Teixeira
Interactive coordinator	Fellipe Camarossi
Head of Digital Media	Ausra Sliesoraitis
Head of brandformance	Gabriel Igima
Brandformance	Flávio Pereira
Head of Project Management	Mariane Cunha
Менеджер проекта	Álvaro Abreu
Motion design	Victor Cardoso
Motion design	Brunno Dias
Data insight coordinator	Natália Avellar
Data insight analyst	Gustavo Barbosa
Technology Producer	Bizsys
Продакшн Студия	Violeta Filmes
Director of Film Production	Will Mazzola
Исполнительный продюсер	Gilberto Pires
Исполнительный продюсер	Roberta Reigado
Производство аудиофонограмм	CANJA Audio Culture
Maestro	Lucas Sfair
Директор по маркетингу	Analigia Martins
Creative Director, Marketing & Brand	James Kuczynski
Head of International Marketing	Emmanuel Orssaud
PR-агентство	SmartPR
Советник по связям с общественностью	Karan Novas