Заголовок | The Beauty Hidden Inside Cannabis |
Агентство | McCann Health Brazil |
Кампания | The Beauty Hidden Inside Cannabis |
Рекламодатель | Ease Labs |
Бренд | Ease Labs |
Дата первой трансляции/Публикации | 2021 / 12 |
Бизнес сектор | Здоровье и фармацевтические изделия |
философия | Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept. |
Тип медиа | Digital |
Длина | |
Главный исполнительный директор (CEO) | Joao Consorte |
Креативный директор | Alessandra Gomes |
Арт-директор | Eduardo Basque |
Копирайтер | Fernando Franchim |
Исполнительный продюсер | Themistocles Silva |
Исполнительный продюсер | Ycaro Prata |
Исполнительный продюсер | Jessica Brockestayer |
Исполнительный продюсер | Karen Xavier |
Директор рабочей группы клиента | Ana Padinha |
Продакшн Студия | Deep Films |
Директор | Thiago Silva |
Оператор-постановщик | Felipe Lion |
Редактор | Lucas Mello |
Колорист | Ricardo Herling |
Звукорежиссер | Studio Tesis |
Послепроизводственный этап | Deep Films |
Продюсер Продакшн Студии | Ycaro Prata |
Продюсер Продакшн Студии | Karen Xavier |
Global Account Leader | Ana Padinha |
Послепроизводственный этап | Eduardo Basque |