Kate Howe

Kate Howe

Executive Director at MSQ Partners
London, United Kingdom

Обо мне

Kate has 30 years of extensive agency and client-side experience with British, European and global clients. She has experience working at senior management and C-Suite levels with clients such as Cola-Cola, Sony, McDonald’s, Heinz, Post Office, Kellogg’s, John West, Beiersdorf, Vodafone and Santander.

Kate was seconded to Burger King as UK Marketing Director in 1996 and took on her first agency leadership role in 2001 as Managing Director at Leo Burnett London.

In 2004 she joined private-equity backed Gala Group as board-level Marketing Director, becoming Group Marketing Director when the company merged to form the £4.2bn Gala Coral Group a year later. 2008 brought her back to agency life for a senior role as President of Draftfcb London where she worked closely with clients such as Post Office, NIVEA and TD Waterhouse before being appointed CEO of Draftfcb Europe in 2012. Whilst there she successfully led the pitch for the global £40m Beiersdorf account, secured the pan-European Celesio business and led the acquisitions of Blue Barracuda and Inferno.

Kate then led the UK re-launch of gyro Communications, a PE backed global micro network dedicated to B2B marketing which was sold to Dentsu Aegis Network (DAN) 3 years later and Kate subsequently joined the DAN UK board until most recently joining PE-backed MSQ Partners as a Director and also becoming a member of the Board of Trustees of Macmillan Cancer Care.

Kate relishes a challenge and has significant experience in both the restructuring of troubled agencies to turn around their trajectory by redefining their focus and infusing them with new life, and in the relaunching of major brands. She is Honorary Secretary of the IPA and a member of several key industry bodies such as Marketing Society and Marketing Group of Great Britain and is a regular contributor to The Drum.

Опыт в секторе

Должности

Executive Director
London, United Kingdom
February 2020 - В настоящее время здесь (4 года 1 месяц)
Chief Growth Officer
London, United Kingdom
June 2018 - В настоящее время здесь (5 лет 9 месяцев)
My role spans new business, internal and external comms and marketing.
Chaiman
London, United Kingdom
2018 - В настоящее время здесь (6 лет 2 месяца)
5161 Hobhood

Hobhood

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
4495 Shower

Shower

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
4274 Food

Food

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
4752 Sink

Sink

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
4660 Oven

Oven

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
Exec Director, Creative, UX and Commerce
London, United Kingdom
June 2019 - December 2019 (6 месяцев)
Responsible for our Creative, Content, CX and commerce brands including McGarry Bowen, gyro, B2B International, Isobar, John Brown, BJL and Whitespace, building synergies and leveraging our network to help our clients keep, win and grow their best customers
CEO
London, United Kingdom
2014 - 2018 (4 года)
I joined this PE backed micro-network with the desire to do something more entrepreneurial. B2B marketing is becoming more sophisticated and higher on the agendas of management boards. I saw a gap in the market where I could use my experience of operating at C-Suite level with clients internationally to create a B2B agency with a real point of difference.

Our UK clients include Vodafone, HP Inc, Workplace by Facebook, Workday, Jones Lang Lasalle, and JLR.
See less
5161 Hobhood

Hobhood

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
4495 Shower

Shower

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
4274 Food

Food

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
4752 Sink

Sink

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
4660 Oven

Oven

БРЕНД:
Franke
АГЕНТСТВО:
Gyro
President, Europe & UK
London, United Kingdom
2009 - 2013 (4 года)
Draftfcb

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society.

I joined Draftfcb, part of the global FCB network and one of the few fully integrated agencies of its type in the world, as President of the London agency, leading successful pitches for Beiersdorf's global account, Coca-Cola 2012 global Olympic Shopper pogramme, TD Waterhouse and LLoyds Pharmacy among others. I then stepped up to become Regional President, Europe, joining the global board and responsible for 12 wholly owned and 25 part-owned/affiliate agencies in the region, working closely with international clients such as Mondelez, Beiersdorf and Celesio
Managing Director
Nitro Ltd
United Kingdom
2008 - 2009 (1 год)
Nitro was a predominantly digital integrated marketing agency, with Volvo, Foot Locker Europe, Mars and RBS as lead clients. Over 12 months I hired a new senior management team, merged the three previously acquired agencies to create one bottom line, raised the agency profile with key intermediaries and journalists and oversaw £3.5m of new business income as well as personally leading and driving the growth of three key client accounts.
Group Marketing Director
Gala Coral Group
United Kingdom
2004 - 2008 (4 года)
I joined private-equity backed Gala Group as board level Marketing Director, becoming Group Marketing Director when the company merged with Coral Eurobet to form the $4.2bn Gala Coral Group in 2005, running multi-channel campaigns across land-based and e-commerce estates of our three primary brands.

This included wholescale re-branding Gala Bingo and Gala Casino, launching a partnership with Nectar, building a substantial in-house data analytics capability, all group PR responsibilities and the launches of interactive TV channel Gala TV and gaming site galabingo.com as well as working closely with the trade a regulatory bodies.
Board Director
London, United Kingdom
2003 - 2004 (1 год)
AMV BBDO work with 80 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. Whatever the challenge, AMV shape their solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.... See more
Client Services Director to MD
London, United Kingdom
1997 - 2002 (5 лет)
Account Director
DMB&B
United Kingdom
1995 - 1997 (2 года)

Employment Duration2 yrs
LocationLondon, United Kingdom

Образование

BA Business Studies

1986 - 1990 (4 года)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

Подобные таланты

Rosanne Johnson
Executive Director
VML
Jane Tamraz
Executive Director
VML
Mike Gerfen
Executive Director
VML KALAMAZOO
Jade Watts
Executive Director
Mediahub Boston
Mike Cornwell
Executive Director
Iris worldwide
Claire Roy-Thermes
Executive Director
Altmann+Partners
Grant McAloon
Executive Director
Leo Burnett Sydney, McMahons Point
Alan Kittle
Executive Director
Summer Friday

Создать профиль и стать членом Adforum

Начать