El Tiempo Newspaper - "Women Rewrite Women"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

Премии

6031

Это объявление является частью "ACT Responsible Collection"

Бренд: El Tiempo Newspaper
Страна: Colombia

Рекламодатель: El Tiempo

Заголовок	Women Rewrite Women
Brief	#WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women.
Агентство	MullenLowe SSP3 Colombia
Кампания	Women Rewrite Women
Рекламодатель	El Tiempo
Бренд	El Tiempo Newspaper
Posted	Ноябрь 2018
Бизнес сектор	Газеты, журналы, книги
История	El Tiempo is a nationally distributed broadsheet daily newspaper in Colombia. As of 2012, it had the highest circulation in Colombia with an average daily weekday of 1,137,483 readers, rising to 1,921,571 readers for the Sunday edition.
Тип медиа	Анализ ситуации
Креативный директор	Juan Pablo Maldonado
Креативный директор	Camilo Jiménez
Копирайтер	Juan Pablo Maldonado
Арт-директор	Mario Mendoza
Арт-директор	Victor Rodriguez
Арт-директор	Camilo Jiménez
Продакшн Студия	Macarena Films
Директор	Miguel Herrera
Продюсер агентства	Jonhatan Bolívar
Председатель	Francisco Samper
Главный креативный директор	Carlos Andrés Rodríguez
Главный операционный директор	Juan-Pablo García
Анимация / 3D	Yeison Barba
Tech Developers	Jason Lusthaus
Разработка	Andres Pachón
Разработка	Eric Elia
Разработка	Jules Petrarca
Разработка	Jeremy Landis