Natalia Dueñas

Natalia Dueñas

Head Latam DentsuX at Dentsu Aegis Network
Bogotá, Colombia

Обо мне

Passionate about the proper execution and planning of the brands she works for. The best in proposing social responsibility solutions to create sustainable thinking within companies.

Currently, playing her role Head of Dentsu Latam one of the media agencies from Dentsu Aegis Network. Also working on new business as Development Director for DAN Media and performance Latam.

One of the few women before the age of 30 to reach such relevant position within the most important agencies worldwide, delivering coordination strategies and executions for the growth of important brands such as Dentsu Aegis Network and Kinetic WorldWide.

With more than 7 years within the advertising sector, developing roles mainly at the global and regional level, highlighting her work in creating, planning and executing strategies for different markets.

Won major recognitions such as a Kinetic Young Lion Academy for the Follow me hood for Durex and two silver awards. Another outstanding work from agency was the development and creation of the strategy for the “Unexpected Virus” campaign that won in OAC AWARDS 2016 - SILVER / INDIA and was shortlisted in THE DRUM SOCIAL BUZZ AWARDS 2016.

While her performance at Kinetic WorldWide where was part of a group of young talents around the world working with the directors of the Global Board where they developed initiatives of social responsibility, creativity and innovation creating ideas for the next generation of leaders in OOH.

Языки
  • Английский - Pro
  • Испанский - Native

Должности

Latam Lead
dentsu X
Colombia
January 2020 - В настоящее время здесь (4 года 3 месяца)
Regional Director Of Business Development
Dentsu Aegis Network
Colombia
September 2018 - В настоящее время здесь (5 лет 7 месяцев)
Global Brand Lead
Kinetic Worldwide
Colombia
October 2014 - В настоящее время здесь (9 лет 6 месяцев)
Be the guardian to ensure the proper use of the Kinetic brand globally and contribute to positioning as the global leader in connecting and activating audiences on the move.
• Be attentive to the use of the brand in internal and external communications incluiding social media channels
• Positioning the brand with ideas and designs brand and multimedia
• Create and develop strategic design ideas
• Give support to all the regions in therms of design
• Maintain communication with global leaders for the correct use of the brand.
• Design Kinetic marketing materials.
• Design global marketing assets for the global team.
• Review and approve marketing assets.

Global Board member Jun 2016 – Jan 2020
The Global Junior Board is a group of young talents from across the globe working closely with the Global Board of Directors towards the future growth of the company. The Board leads initiatives on social responsibility, creativity and innovation, and farming the next generation of out of home leaders.

Образование

Diplomado creación de una campaña publicitaria con énfasis en producción audiovisual

2015 (1 год)

Publicista

2013 - 2015 (2 года)

Diseñadora Industrial (Diseño industrial y de productos)

2009 - 2013 (4 года)

Eco-Design

2011 (1 год)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

Подобные таланты

Jose Goncalves
Head of LATAM
Accenture Interactive
César Andrés Tapia Quijano
Head of Studio, Latam Digitas
Publicis Global Delivery / Digitas
Monika de Faria Lima Cerqueira
Head of Teads Studio LATAM
Teads
Luis México
Head of Creative KUBE Latam
KTBO
Raffael Mastrocola
CEO LATAM
Oliver Agency
Horacio Genolet
CEO LATAM
Ogilvy Worldwide, New York
alejandra pereyra
Regional ECD Latam
IPG Mediabrands Content Studio
Miguel Gomez
Creative Director Latam
Atrevia

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