Заголовок | The Visitor |
Агентство | VMLY&R Lisbon |
Кампания | Médis Oncology |
Рекламодатель | Médis by AGEAS |
Бренд | Médis Medical insurances |
Дата первой трансляции/Публикации | 2019 / 11 |
Бизнес сектор | Страхование |
Слоган | Cancer care insurance doesn’t make things easier. But it make them less hard |
философия | Médis is one of Portugal´s leading health insurance company and part of the AGEAS group. For the first time, the company needed to communicate their new cancer care insurance policies. The objective of the Campaign was to guarantee that clients would no reject the new insurance policy cost update and to on board new clients. Since people prefer to not talk about cancer, VMLY&R Lisbon came up with a commercial full of emotion and unexpected storytelling. |
Результат | and had over a million and half views in one month only when the objective was 665 thousand views · 895 thousand people watched the video until the end · 405 thousand people visited the site following the campaign Pls remember that Portugal is a country with 10 million habitants, so the results are really great |
Тип медиа | Телевидение |
Длина | |
Больше информации | https://www.medis.pt/ |
Копирайтер | João Ribeiro |
Art director | Maria Joao Andrade |
Креативный директор | Pedro Ferreira |
Директор по обслуживанию клиентов | Filipa Ribeiro |
Client Services Manager | Inês Sanches |
Видеосредства реального времени | Estela Rocha |
Стратег | Maria do Carmo Silveira |
Co-Film Director | Marco Martins |
Исполнительный продюсер | Alberto M. Rodrigues |
Кинематография | João Ribeiro |