Marco Martins
Creative Director at Ogilvy
New York, United States
ЗаголовокThe Visitor
Агентство
Кампания Médis Oncology
Рекламодатель Médis by AGEAS
Бренд Médis Medical insurances
Дата первой трансляции/Публикации 2019 / 11
Бизнес сектор Страхование
Слоган Cancer care insurance doesn’t make things easier. But it make them less hard
философия Médis is one of Portugal´s leading health insurance company and part of the AGEAS group. For the first time, the company needed to communicate their new cancer care insurance policies. The objective of the Campaign was to guarantee that clients would no reject the new insurance policy cost update and to on board new clients. Since people prefer to not talk about cancer, VMLY&R Lisbon came up with a commercial full of emotion and unexpected storytelling.
Результат and had over a million and half views in one month only when the objective was 665 thousand views
· 895 thousand people watched the video until the end
· 405 thousand people visited the site following the campaign

Pls remember that Portugal is a country with 10 million habitants, so the results are really great
Тип медиа Телевидение
Длина
Больше информации https://www.medis.pt/
Копирайтер
Art director
Креативный директор
Директор по обслуживанию клиентов
Client Services Manager
Видеосредства реального времени
Стратег
Co-Film Director
Исполнительный продюсер
Кинематография

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