Diego Gueler Montero

Diego Gueler Montero

ECD at draftLine
Buenos Aires, Argentina

Обо мне

Diego started in Y&R Buenos Aires as a copywriter in 2006. There, he developed campaigns for Movistar, Quilmes, MTV, Tulipán, Telefónica, Danone, Disco Supermarket, Alto Palermo Shopping Mall and many more.

By mid-2009 Diego joined Del Campo Saatchi & Saatchi Buenos Aires where he worked with very talented professionals from whom he learnt a lot, and in 2013 Diego was appointed Creative Director, leading clients as Andes and Norte beers, for which he developed some integrated campaigns combining traditional advertising with digital ideas. There, he also worked for Coca-Cola company and made some social media campaigns for many of its brands.

Then, by mid-2014, and after nearly 5 years at Del Campo, he switched to Grey Buenos Aires, where he worked for clients as Disney, Coca-Cola, P&G, LG, Fundación Favaloro, El Cronista Comercial, Pringles and many more. There he made lots of integrated campaigns which involved different media, from social media and innovative technologies to TVCs and print ads.

In 2016 he started working at R/GA Buenos Aires as a Creative Director for brands such as Personal, Patagonia beer, Samsung, MTV, Unilever brands (Rexona and Impulse), Nike and Powerchair Football Foundation.
At R/GA he created some tech-oriented ideas for many clients.

After R/GA he switched to BBDO Argentina as Executive Creative Director. There he lead projects for SC Johnson, YPF, Pepsi, Corona and Tulipán. Beyond that, he lead the creative wing of the team that won the Ford pitch for the LATAM market.

Since March 2019, he is working at draftLine, the new in-house creative studio at AB inBev. Diego has developed the Buenos Aires creative department from the very beginning. Now, he leads about about 60 people team that works for all AB inBev brands, as Corona, Stella Artois, Budweiser, Patagonia, Hoegaarden, Andes, Quilmes and many more. This new project is not focused just in advertising but also in applying a creative perspective to the whole business.

Over these years, he has won more than 400 national and international awards in the most prestigious advertising festivals like 2 grand prix in IxDA 2018, 14 Cannes Lions, D&AD, Clio, Art Director’s Club, London International Awards, NY Festivals, Young Guns, Spikes Asia, Wave Festival, FIAP, Ojo de Iberoamérica, El Sol de Iberoamérica, Círculo de Creativos Argentinos and Lápiz de Platino.


Why does he write about himself in the third person? He says he doesn't know why.

Моя работа

SEE ALL WORK
1218 Data for store

Data for store

БРЕНД:
BEES
АГЕНТСТВО:
DraftLine
2757 Free Kick

Free Kick

БРЕНД:
Quilmes
АГЕНТСТВО:
Draftline
12436 Small Talks

Small Talks

БРЕНД:
Budweiser
АГЕНТСТВО:
DraftLine
5764 The consent pack

The consent pack

БРЕНД:
Tulipan
АГЕНТСТВО:
BBDO Argentina
16984 The consent pack

The consent pack

БРЕНД:
Tulipan
АГЕНТСТВО:
BBDO Argentina
1291 Rewatch

Rewatch

БРЕНД:
Quilmes Clásica
АГЕНТСТВО:
DraftLine
7795 BOSS

BOSS

БРЕНД:
Magistral
АГЕНТСТВО:
Grey Group Argentina
7637 TATTOO

TATTOO

БРЕНД:
Magistral
АГЕНТСТВО:
Grey Group Argentina

Должности

Director General Creativo
draftLine BUE
Argentina
April 2019 - В настоящее время здесь (4 года 11 месяцев)
Creative Director
Buenos Aires, Argentina
2016 - 2018 (2 года)
Directeur de création
Buenos Aires, Argentina
2009 - 2014 (5 лет)
Creative Director Feb 2014 – Jul 2014

Copywriter Aug 2009 – Feb 2014
Redactor
Buenos Aires, Argentina
2005 - 2009 (4 года)
Trabajé para cuentas como: Visa, MTV, Quilmes, YPF, Disco, Banco Comafi, Tulipán, Movistar, Telefónica, Bayer, Arcor, Alto Palermo Shopping, Abasto Shopping, entre otras.

Образование

Publicidad

2003 - 2004 (1 год)

Publicidad

2000 - 2002 (2 года)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

Подобные таланты

Kalle Hellzen
ECD
180 Kingsday
Lee Tan
ECD
McCann Worldgroup
André Moreira
ECD
The&Partnership
Carlos Peña
ECD
PUMPED
Susan Hoffman
ECD
Wieden + Kennedy
Akae Wang
ECD
Tencent

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