| Заголовок | Phonogram.me |
| Агентство | Africa |
| Кампания | Phonogram.me |
| Рекламодатель | DaHouse Audio |
| Бренд | DaHouse Audio |
| Дата первой трансляции/Публикации | 2021 / 4 |
| Бизнес сектор | Записи, CD, DVD и видео |
| философия | DaHouse Audio's co-founder announces the first-ever NFT platform for Brazilian music - Phonogram.me. The platform presents an opportunity for NFT collectors worldwide to buy shares of songs from the country. To further promote the digitalization of arts in Brazil, DaHouse Audio's co-founder Lucas Mayer has launched a new startup called Phonogram.me, the first NFT-based stock market service in Latin America that guarantees digital authenticity. In an effort to open up new ways of valuing the work of musicians, labels, and record companies, Lucas Mayer teamed up with designer and founder of IdeaFixa, Janara Lopes. The partners also worked closely with the creative Felipe Cury, Africa-DDB's Executive Creative Director, the copyright specialist lawyer Filipe Tavares, and Guido Malato, from Gmalato, a blockchain company. The new startup allows the public to invest in their favourite artist directly by acquiring a share of a song and allowing both artist and investor to earn royalties. Doing so eliminates the middleman and puts musicians and artists directly in touch with collectors and investors, decentralizing the phonographic market. The new service gives greater power to musicians and artists and grants record labels a different way to monetize their already existing shares in phonograms. Phonogram.me is also the only platform in the market that allows users to choose how they want to get paid for their cut: through cryptocurrency or in Brazilian Real - making it versatile and adaptable to the interests of each client. To launch the project, Lucas and Janara invited musician and multi-instrumentalist André Abujamra to be an ambassador for Phonogram.me. André has composed scores for over 70 Brazilian films, including award-winning “Carandiru”, “Bicho de sete cabeças”, “Castelo Ratimbum” and “2 Coelhos”. A fan of NFTs himself, André believes the service offers a new way of celebrating creatives and making the ecosystem more profitable. |
| Тип медиа | Веб-сайт |
| Больше информации | http://phonogram.me/ |
| Основатель | Lucas Mayer |
| Исполнительный креативный директор | Felipe Cury |
| Художник | André Abujamra |
| Основатель | Janara Lopes |
Больше работы
СМОТРЕТЬ ВСЕIt's Only Worth It
- БРЕНД:
- Michelob Ultra
- АГЕНТСТВО:
- FCB New York
Unseen Housewives 2
- БРЕНД:
- Unchained At Last
- АГЕНТСТВО:
- Area 23, An IPG Health Company
Unseen Housewives 1
- БРЕНД:
- Unchained At Last
- АГЕНТСТВО:
- Area 23, An IPG Health Company
CRC's Confessions of a Predator Case Study
- БРЕНД:
- CRC
- АГЕНТСТВО:
- David&Goliath
Monsters Not Included
- БРЕНД:
- IKEA
- АГЕНТСТВО:
- Ogilvy Germany
Monsters Not Included
- БРЕНД:
- IKEA
- АГЕНТСТВО:
- Ogilvy Germany
Confessions of a Predator
- БРЕНД:
- CRC
- АГЕНТСТВО:
- David&Goliath
Play For Skateistan
- БРЕНД:
- Skateistan
- АГЕНТСТВО:
- DDB Berlin
Unseen Housewives
- БРЕНД:
- Unchained At Last
- АГЕНТСТВО:
- Area 23, An IPG Health Company