Заголовок | The Mountain Experiment |
Кампания | The Mountain Experiment |
Рекламодатель | ZX Ventures |
Бренд | Cerveza Patagonia |
Дата первой трансляции/Публикации | 2021 / 9 |
Бизнес сектор | Пиво, сидр, лагерное пиво |
История | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. 20 participants with high levels of stress were interviewed by a psychologist, then 3 of them spent a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
Тип медиа | Веб-фильм |
Длина | |
Креативный директор | Bernardo Tavares |
Арт-директор | Victor Yves |
Арт-директор | Leandro Bechara |
Копирайтер | Bernardo Tavares |
Директор | Irmãos Meirelles |
Продакшн Студия | Café Royal |
Производство аудиофонограмм | André Caccia Bava |
Фотограф | Juliano Dutra |
Head of Marketing | Daniel Silber |
Brand Specialist | Eduardo Fernandes |