Обо мне
A storyteller who is adept at making consumers come to life for both clients and creatives, I'm an omni-channel idea guy who has spent my career striving to transform brands into icons.
Whether as the Insights & Strategy lead at Eventive Marketing, DDB’s Global Group Strategy Director and resident Retail & Shopper Marketing expert (ExxonMobil, Unilever), Chief Strategy Officer at WPP’s UniWorld Group (Burger King, Ford, Lincoln, Colgate, The Home Depot, 3 Musketeers, P&G, HSBC, AstraZeneca), as Planning lead at Publicis/Kaplan Thaler Group (Wendy‘s), as Group Planning Director at Y&R (Dell), or as SVP/Managing Director of Ogilvy’s marketing planning consultancy (too many brands to list, in just about every category), I energize teams and challenges others to be bold.