| Заголовок | Pride Outfits |
| Агентство | Only if |
| Кампания | Pride Outfits |
| Рекламодатель | Coca-Cola Company |
| Бренд | Sprite |
| Дата первой трансляции/Публикации | 2020 / 6 |
| Бизнес сектор | Безалкогольные напитки, тоники |
| История | The brand celebrates the LGBTTI+ youth with a clothes line for Pride Parade inside the video game Animal Crossing |
| философия | Sprite comes back, in the middle of a quarantine, with an action made to encourage the LGBTTTI+ community to be themselves, even this year, in a virtual way. “Outfits of Pride” is a whole digital clothesline with accessories for those who will march in the Pride Parade in Animal Crossing: New Horizons. “We realized that this game has become a safe and free space for the young LGBTTTI+ during this pandemic, especially because of the 24/7 confinement with family, where in many cases, do not see eye to eye. So in a very Sprite sort of way, we want to remind them that the brand is with them” said Omar Fabián, VP of the agency Only If. Sprite will also publish a video message on their social networks led by Calle y Poche and stared by real young people in order to refresh the celebration, and connecting with anyone who has a problem with IT GETS BETTER MÉXICO, an association that gives support to LGBTTTI+ youth with problems. Sprite is the first Coca-Cola brand in the world to use Animal Crossing to interact with its audience, and the first brand en LATAM that use it as a communication means with Gen Z. This is Sprite´s third consecutive year to show its support to the LGBTTTI+ youth and to help them through IT GETS BETTER México for Pride Parade in Mexico City. This idea was developed by Only If, an independent communications agency, two-time agency of the year in the IAB awards, two Cannes Lions from the Cannes Advertising Festival last year; and produced by the internal agency in Coca-Cola Mexico Media House. |
| Тип медиа | Digital |
| Креативный директор | Mariel Chong |
| Арт-директор | Tone Olvera |
| Стратегия социальных медиа | Susana Lerin |
| Креативный директор | Teresa Nava |
| Analyst | Cecilia Ramírez |
| Креативный директор | Enrique Vallarino |
| Делопроизводитель | Genoveva Ortiz |
| Директор рабочей группы клиента | Carolina Caudillo |
| Вице-президент (ВП) | Omar Fabián |
| Продакшн Студия | Media House |
| Производственная бригада | Paola Olascoaga |
| Производственная бригада | Aritzú Arista |
| Производственная бригада | Jerónimo León |
| Производственная бригада | Fernanda Prado |
| Производственная бригада | Fátima Vega |
| Производственная бригада | Alfonso Lizárraga |
| Менеджер по рекламе | Karen Arreola |
| Менеджер по рекламе | José María Bezanilla |
| Менеджер по рекламе | Ernesto Almada |
| Менеджер по рекламе | Guillermo Giménez y Brotons |