N/A - "Irish Lady Products (15)"

TBWA\Dublin

TBWA\Dublin Dublin, Ireland

2354

Бренд: N/A
Страна: Ireland

Рекламодатель: N/A

Заголовок	Irish Lady Products (15)
Агентство	TBWA\Dublin
Кампания	Irish Lady Products
Рекламодатель	N/A
Бренд	N/A
Дата первой трансляции/Публикации	2020 / 8
Бизнес сектор	Женская гигиена
История	In response to Advertising Standards Authority of Ireland’s recent decision to pull Tampax’s ‘Tampons & Tea’ advert from Irish television, TBWA\Dublin has created its own brand of ‘Irish Lady Products’, in light of the complaints made by members of the public. The Tampax ad, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused ‘widespread offence’. TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland.
Тип медиа	Веб-фильм
Длина	14 seconds
Специалист по работе с заказчиками	Aoife McCarthy
Креативный директор	Dillon Elliott
Креативный директор	Clayton Homer
Арт-директор	Conor Marron
Копирайтер	Matthew Moss
Копирайтер	Blaise Hoban
Копирайтер	Kerry Mahony
Эксперт по соц. сетям	Amy Tumelty
Копирайтер	Kerry Mahony
Продюсер по содержанию агентства	Amy Tumelty
Motion Graphics Designer	Mark Murray