The&Partnership launhed a pan-European, data-led campaign for the brand-new Toyota RAV4, proving to consumers that even SUVs – a diesel heartland – can be powerful hybrids.
In a celebratory manifesto, ‘No Half Measures’ urges customers to live life to the full and without compromise, made possible by the uncompromising driving capabilities of Toyota’s most powerful hybrid vehicle.
In a celebratory manifesto, ‘No Half Measures’ urges customers to live life to the full and without compromise, made possible by the uncompromising driving capabilities of Toyota’s most powerful hybrid vehicle.