Заголовок | Thank You For Wearing A Mask In Store |
Агентство | Iris Worldwide |
Кампания | Thank You For Wearing A Mask In Store |
Рекламодатель | Starbucks Corporation |
Бренд | Starbucks |
Дата первой трансляции/Публикации | 2020 / 8 |
Бизнес сектор | Кофе, чай, шоколадные напитки, напитки для завтрака |
История | With masks becoming mandatory to wear in UK retail spaces, we saw a proactive opportunity for Starbucks UK to position mask-wearing as an altruistic, community-focused act. Starbucks is famous for writing customers’ names on cups. So we played into this with a self-deprecating visual, posted on their Instagram and Facebook channels, that showed the even greater challenge baristas face, thanks to customers wearing their masks. |
Тип медиа | Социальные медиа |
Креативная команда | Eli Vasiliou |
Коммерческий директор | Elisha Pearce |
Дизайнер | Ryan Mitchell |
Продюсер Продакшн Студии | Laura McFarlane |
Social Media Team | Tom Langan |
Social Media Team | Sophie Tyler |