Обо мне
I’ve spent my career working with CMOs, marketing leaders and their agencies to solve their biggest marketing & operational headaches.
Across marketing consultancy I’ve had the pleasure of leading Marketing Transformation projects, ranging from Agency Pitches, Global Agency Ecosystem reviews, client In-housing, process implementation, Organisational design and commercial marketing excellence.
I returned to Marketing Consultancy after spending time client-side leading the Marketing procurement function across europes largest snack company, Intersnack Group. During my time there I led the organisation across all marketing categories and its 50+ snacking brands.
Within the last two years, I have enjoyed improving marketing operations and supercharging marketing output for world class brands including Delta Airlines, Arla, Costa, Blackrock, Lloyds Bank and Boots Walgreen Alliance.
When I’m not spending time with my clients or navigating future applications of Blockchain tech… I can be found up mountains, running marathons or cycling up the steepest hills I can find.
I strongly believe that the future of B2C marketing will be unlocked through Web3 technology
Навыки
Талант, который, возможно, вас заинтересует
Должности
Strategic Marketing Advisory
Marketing Operations -
Ensuring your team structure, ways of working & process are working at their very best to achieve your marketing goals
Strategic Marketing Procurement -
Elevating how your business approaches its agency ecosystem. Implementing effective agency management & commercial management practices
Pitch Strategy & Execution -
Building your brand's unique brief and scouring the market for the world's best talent. Managing fair, effective & efficient pitches that are laser focused on your business successWorking with exciting and ambitious brands to help them deliver exceptional marketing. Marketing Operations - Ensuring your team structure, ways of working & process are working at their very best to achieve your marketing goals Strategic Marketing Procurement - Elevating how your business approaches its agency ecosystem. Implementing effective agency management & commercial management practices Pitch Strategy & Execution - Building your brand's unique brief and scouring the market for the world's best talent. Managing fair, effective & efficient pitches that are laser focused on your business success
Skills: Marketing procurment · Strategic Negotiations · Creative Pitching · Marketing Strategy · Marketing Operations
Founding Partner
Head of Commercial Consultancy
Group Procurement Category Manager - Marketing Services
Managing £100m+ marketing budget across 23 European markets
Led a multimarket media pitch to consolidate 24 separate agency accounts across 23 markets into one agency group across Europe.
Implemented significant roster realignment in the UK to simplify agency operations, improve relationships, and ways of working.
