| Заголовок | Fanta Halloween – Haunted By The Dark |
| Агентство | Ogilvy Social.Lab Belgium |
| Кампания | Project Dark Orange |
| Рекламодатель | Coca-Cola Company |
| Бренд | Fanta |
| Дата первой трансляции/Публикации | 2019 / 10 |
| Бизнес сектор | Безалкогольные напитки, тоники |
| философия | Fanta reinvented the classic horror story format to create a social native experience that reached teens in a new way and delivered a strong performance against the business objective. Our understanding of mobile content consumption behavior led to highly strategic media placement and retargeting, successfully sustaining attention over 4 weeks through dynamic content that was perfectly crafted for Social storytelling. Lastly, we leveraged the native features of each platform to offer a deeper engagement experience, inviting the audience to participate in the narrative through Snapchat lenses and our Facebook chatbot. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Senior Copywriter | Bill Bilquin |
| Senior Art Director | Sébastien Stevens |
| Креативный директор | Gabriel Araujo |
| Senior Art Director | Clémentine Bailly |
| Директор рабочей группы клиента | Sabrina Schuller |
| Коммерческий директор | Sophie Gagey |
| Head of Media | Mathieu deMoor |
| Стратег по социальным сетям | Rogin Roldan |
| Influencer Manager | Stefan Bisoux |
| Копирайтер | Caro Soons |
| Senior Copywriter | Pieter Decanniere |