| Заголовок | #GGCdiscountGaming |
| Агентство | Digital Playas |
| Кампания | La Grosse Game #GGCdiscountGaming |
| Рекламодатель | Cdiscount.com |
| Бренд | Cdiscount Gaming |
| Дата первой трансляции/Публикации | 2021 / 1 |
| Бизнес сектор | Игрушки и игры |
| История | We created an online event with 3 top players of Call of Duty Warzone playiing on Twitch. Their communities gave them 5 challenges to realize live : if they succeed, their community win. This 100% organic campaign went viral. |
| философия | - 3 top Call of Duty streamers playing live on Twitch - 5 challenges given by their community to realize live - No competition, just fun and chill |
| Проблема | Cdiscount is a well known French e-commerce platform but Cdiscount Gaming needed to boost its awareness to exist by itself. |
| Результат | 3h of gaming, live Top 2 trending topic on Twitter France 10K unique Twitter users engaged 80K views on Twitch +2,5M people reached Without media investment |
| Тип медиа | Брендированный контент |
| Длина | |
| Больше информации | https://digitalplayas.com/ |
| Head of Social Media | Robin DELÉPINE |
| Менеджер контента бренда | Hugo Frenay |
| Арт-директор | Vincent Pounchou |
| Руководитель проекта | Vincent Hernandez |
| Менеджер сообщества | Benjamin Garnier |
| Менеджер сообщества | Emma Descamps |
| President/CEO | Elliot Brame |
Больше работы
СМОТРЕТЬ ВСЕ#GGCdiscountGaming
- БРЕНД:
- Cdiscount Gaming
- АГЕНТСТВО:
- Digital Playas