| Заголовок | Reddit - Superb Owl |
| Агентство | R/GA California |
| Кампания | Reddit - Superb Owl |
| Рекламодатель | |
| Бренд | |
| Posted | Апрель 2021 |
| Бизнес сектор | Сайты сообществ |
| История | In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl. |
| Тип медиа | Связи с общественностью |
| Длина | |
| Исполнительный креативный директор | Bryan Gregg |
| Исполнительный креативный директор | Chapin Clark |
| Креативный директор | Kevin Koller |
| Ассоциированный креативный директор | Kirstie Bones |
| Ассоциированный креативный директор | Jocelyn McCanles |
| Senior Copywriter | Scott Steele |
| Арт-директор | Ben Muckensturm |
| Group Director Content Production | Hana Newman |
| Motion Design Director | Felipe Mahalem |
| Content Producer | Janie Penney |
| SVP Managing Director | David Corns |
| Group Director Media Operations | Liz Hart |
| Медиа директор | Faviana Campbell |
| Медиа-планировщик | Devon Bremer |
| VP Executive Strategy Director | Yael Cesarkas |
| Стратегический директор | Kaitlyn Frysztak |
| MD Client Services | Cara Watson |
| Директор рабочей группы клиента | Parry Rominger |
| VP Executive Production Director | Julie Andrews |
| Group Production Director | Catherine Hughes |
| Senior Producer | Katie Cahill |
| Директор по маркетингу (CMO) | Roxy Young |
| Senior Marketing Lead | Chen Dong |
| Marketing Specialist | Katie Ambrose |
| Creative Lead | Chris Potts |
| Senior Communications Manager | Nicole Murphy |
| Communications Manager | Allison Day |
| Communications Manager | Emily Yarwood |
| Communications Manager | Nika Dyen |
| Senior Community Manager | Cassidy Good |
Больше работы
СМОТРЕТЬ ВСЕReddit - Up The Vote
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- АГЕНТСТВО:
- R/GA California