Заголовок | THE SECOND FAMILY |
Агентство |
DENTSU CREATIVE
|
Кампания |
Reparing and Re-using
|
Рекламодатель |
ecosystem
|
Бренд |
Ecosystem
|
Posted | Ноябрь 2021 |
Бизнес сектор | Общественная безопасность, здоровье и гигиена
|
История | ecosystem is a classic recycling player, but it also acts to give a second life to electrical and electronic equipment: a real societal, environmental, and economic stake. This is the 2nd ecosystem campaign issue in the continuity of “A True Story”.Repairing, re-using are at the heart of the message to encourage the reflex action: entrust unused electrical and electronic appliances to ecosystem which will take them in charge in a secure, reliable way.We follow the adventure of a fridge that moves from one family to another, after having been through the hands of ecosystem. It shows that the same item can have several lives.A camera is attached to an old fridge to show what really happens once it leaves the first home. A realistic and rhythmic journey to its new life.Every year, ecosystem refurbishes +/-600,000 electrical and electronic appliances, to avoid extraction of natural resources to manufacture new equipment. |
Проблема | ecosystem is a non-profit eco-organisation that organises the collection, reuse, repair, de-pollution and recycling of WEEE for households and professionals (Waste Electrical and Electronic Equipment) and light bulbs. |
Тип медиа |
Телевидение и кино
|
Менеджер по рекламе |
Nathalie Yserd
|
Менеджер по рекламе |
Claire Lemarchand
|
Менеджер по рекламе |
Donatien Drilhon
|
Управляющий директор |
Nathael Duboc
|
Исполнительный креативный директор |
Sébastien Zanini
|
Арт-директор |
Rudy Bamberg
|
Копирайтер |
Marc Sinègre
|
Стратегический планировщик |
Alexandra Servant-Rony
|
Стратегический планировщик |
Alexandra Em
|
Директор рабочей группы клиента |
Olivia Pioch
|
Менеджер проекта |
Adeline Benatier
|
Руководитель производства |
Lola Brossollet
|
Продюсер агентства |
Diane de Bretteville
|
Производство |
CONTROL FILM
|
Директор |
Frederic de Pontcharra
|
Продюсер Продакшн Студии |
Hervé Dommange
|
Руководитель производства |
Gabriel Chaussende
|
Звуковой дизайн компании |
OCTOPUS PRODUCTION
|
Продюсер Продакшн Студии |
Claire Paillot
|
Композитор |
All Goor Folk
|