Felicitas Olschewski

Felicitas Olschewski is the Head of Digital EMEA, based in Amsterdam, NL. Originally from Germany, Felicitas brings an international footprint and a vast experience across digital, strategy, product-and service innovation and creative in areas of digital experience, marketing and business transformation, both agency side (such as TBWA, DDB & Tribal, DentsuACHTUNG!,72andSunny) and corporate business experience, at adidas.

Felicitas has worked and led teams across 360 integrated brand communication, design strategy and digital innovation for Global, China and EMEA brands across sport, fashion, retail, sustainability and tech such as Apple, Google, Youtube, eBay, C&A, Samsung, Heineken, Volkswagen, Vodafone and most recently, Adidas, where she drove the company’s 2025 strategic business plan for Digital Experience and built hybrid teams across locations and timezones.

Felicitas holds executive education and training in Innovation Management from Central Saint Martins, UAL London, Business Acumen at Harvard Business School as well as Creative Marketing & Communications in Munich and speaks multiple languages. She is also in the process of finalising a study at the M.I.T. Massachusetts Institute of Technology Media Lab around Cryptocurrencies.