Заголовок | Lesso Lessons |
Агентство | Ogilvy Africa |
Кампания | Lesso Lessons |
Рекламодатель | Ministry of Health Kenya & Roto Tanks |
Бренд | Ministry of Health Kenya & Roto Tanks |
Дата первой трансляции/Публикации | 2022 / 3 |
Бизнес сектор | Производство |
История | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
Тип медиа | Отношения с сообществом |
Длина | |
Больше информации | https://ogilvy.africa/work/lesso-lessons/ |
Управление аккаунтом | Maria Truter |
Управление аккаунтом | Irene Wachira |
Управление аккаунтом | Vanencia Otieno |
Управление аккаунтом | Susan Wanjiku |
Управление аккаунтом | Daniel Okoth |
Управление аккаунтом | Margeret Ngenye |
Управление аккаунтом | Rose Ngina |
Управление аккаунтом | Alex Simitta |
Продюсер агентства | Newton Thairu |
Менеджер по рекламе | Heril Bangera |
Менеджер по рекламе | Sonia Bangera |
Креативный директор | Alex van Niekerk |
Креативный директор | Maurice Wangalachi |
Креативный директор | Shounak Guhatakurta |
Креативный директор | Keenan Mulvaney |
Креативный директор | Shashank Jha |
Исполнительный креативный директор | Yash Deb |
Продакшн Студия | Fluid Films |
Иллюстратор | Shilpi Deb |
Иллюстратор | Poorva Shingre |
Стратег | Vikas Mehta |
Копирайтер | Samson Muigai |