Alberto Calva

Alberto Calva

VP Creative Director at Deutsch LA
Los Ángeles , United States

Обо мне

Bilingual Multicultural Creative Director & Copywriter.

–That's a lot of buzzwords, but what does it mean?

Today, it means I'll be on a call with clients in LA who want to speak to West Coast Latinos. Later, I’ll connect with Texas clients who want to engage people of all ethnicities. After a coffee break, I'll strategize with Seattle folks on a communication plan to reach consumers in Latin America.

Today is Tuesday.

And it’s been like this for over a decade now. Connecting dots for General market and Latino consumers alike, with brands like MLB, McDonald's, Walmart, Domino’s, Miller Lite, MARS, Heinz, Clorox, Starbucks, Texas Lottery, Amazon, and Lowe’s.

Winning at Cannes Lions, One Show and Clio with multicultural pieces that speak universally. Judging for four years in a row at SXSW Innovation Awards. Teaching students to love (and make) ads at Miami Ad School.

Before moving to the US, I worked as an ACD CW at Ogilvy México for brands such as Pfizer, AMEX, Land Rover, Jaguar, Duracell, P&G and Gandhi Bookstores.

And before that, I was writing and producing TV shows in Mexico City, where I also showed my photography in art galleries.

For 5 years I handled the Molson Coors (Miller Lite, Coors Light, High Life), Prime Video and Change The Ref accounts as Creative Director for Alma DDB.

I’m currently VP Creative Director at Deutsch LA for Walmart (and special multicultural projects).

Премии

Должности

VP, Creative Director
Los Angeles, United States
2023 - В настоящее время здесь (1 год 5 месяцев)
Creative Director
Austin, United States
2014 - 2018 (4 года)
Associate Creative Director Jun 2014 - Jun 2018

Sr. Copywriter Jan 2009 - Jun 2014
4352 Imitación

Imitación

БРЕНД:
Major League Baseball
АГЕНТСТВО:
LatinWorks
Associate Creative Director
México City, Mexico
2005 - 2008 (3 года)
Associate Creative Director Apr 2006 - Jan 2008
Senior Copywriter Jun 2005 - Apr 2006

Other professional activities

Miami Ad School USA

Teaching
2023 - В настоящее время здесь (1 год 5 месяцев)

PHNX 2024

Awards Jury Member

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