Michael Lee

Michael Lee

Chief Strategy Officer at VCCP
New York, United States

Обо мне

Michael joined VCCP in 2003 as its 26th employee after a varied previous life working in the music industry and for The Football Association. He was lead strategist for some of VCCP’s most famous award-winning government advertising for the Department of Health (Sexual Health) and Home Office (anti-binge drinking), and carved an outstanding new business record including pitch wins for Hiscox Insurance, Hyundai and easyJet. He was appointed Head of Planning in 2008 and helped VCCP secure its first ever Agency of the Year title in 2009, for Marketing magazine.

He did a two year stint at AMV BBDO, where he led the strategy on Johnson & Johnson, Nicorette, Starbucks, Twinings and the National Lottery’s “Life Changing” brand platform relaunch.

In 2012, he was lured back to VCCP to become Chief Strategy Officer and an integral member of the senior management team, with strategic responsibility across the VCCP global network. He remains closely involved in numerous accounts including Transport for London, Canon EMEA and easyJet, playing a key role in easyJet’s commercial transformation, which led to an array of industry awards from The Marketing Society, IPA Effectiveness Awards and Euro Effies.

Моя работа

SEE ALL WORK
22006 Imagine

Imagine

БРЕНД:
Easyjet
АГЕНТСТВО:
VCCP
25299 Together we thrive

Together we thrive

БРЕНД:
HSBC
АГЕНТСТВО:
Saatchi & Saatchi
13801 Mother

Mother

БРЕНД:
Online Game Developer
АГЕНТСТВО:
Saatchi & Saatchi
13467 Mother

Mother

БРЕНД:
The National Lottery
АГЕНТСТВО:
AMV BBDO
56517 Heroes Return

Heroes Return

БРЕНД:
The National Lottery
АГЕНТСТВО:
AMV BBDO
13069 Hill

Hill

БРЕНД:
Twinings
АГЕНТСТВО:
AMV BBDO

Должности

Chief Strategy Officer
Global
Michael graduated from Cambridge University with a Double First in Social and Political Sciences. He has worked for Sony Music Entertainment, The Football Association and Kirch Media. Whilst at The FA, he worked in sponsorship strategy for numerous leading brands including McDonalds helping to promote the highly successful McDonalds training programme which created more than 10,000 new football coaches in under five years.
He moved into advertising with VCCP, in 2003 and was made Head of Planning in October 2008. He then had a 2 year stint at AMVBBDO developing The National Lottery’s acclaimed new masterbrand campaign and worked on clients included Twinings and global J&J brand Nicorette. Michael has returned to VCCP and works across the agency’s client portfolio as Chief Strategy Officer. 
1253 Lotto: Chippy

Lotto: Chippy

БРЕНД:
Allwyn National Lottery
АГЕНТСТВО:
VCCP
22006 Imagine

Imagine

БРЕНД:
Easyjet
АГЕНТСТВО:
VCCP
Executive Creative Director, Integration
New York, United States
8518 Auditorium

Auditorium

БРЕНД:
Clearasil
АГЕНТСТВО:
Havas New York
9716 Baby Photos

Baby Photos

БРЕНД:
Clearasil
АГЕНТСТВО:
Havas New York
12152 Mom

Mom

БРЕНД:
Clearasil
АГЕНТСТВО:
Havas New York
2680 Amphitheatre

Amphitheatre

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
3365 Cut Wires

Cut Wires

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
3584 The House

The House

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
5505 Airport

Airport

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
3421 Basecamp

Basecamp

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
4026 Bryant Park

Bryant Park

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
5901 Unwire the World

Unwire the World

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
5390 Unwire the Cubicle

Unwire the Cubicle

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
4652 Unwired Inside

Unwired Inside

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
7708 Unwire

Unwire

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
4631 Urgent Message

Urgent Message

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
6259 Diver

Diver

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
5807 Airport

Airport

БРЕНД:
Intel
АГЕНТСТВО:
Havas New York
Creative Director
Havas Works (Now BETC or 27)
Levallois-Perret, France
3704 The Keys

The Keys

БРЕНД:
Intel
АГЕНТСТВО:
Havas Works (Now BETC or 27)
4569 The Paint

The Paint

БРЕНД:
Intel
АГЕНТСТВО:
Havas Works (Now BETC or 27)
Account Executive
New York, United States
9912 Radio Shack XMODS

Radio Shack XMODS

БРЕНД:
XMODS
АГЕНТСТВО:
Carat
Account Planner
London, United Kingdom
13467 Mother

Mother

БРЕНД:
The National Lottery
АГЕНТСТВО:
AMV BBDO
56517 Heroes Return

Heroes Return

БРЕНД:
The National Lottery
АГЕНТСТВО:
AMV BBDO
13069 Hill

Hill

БРЕНД:
Twinings
АГЕНТСТВО:
AMV BBDO
30589 Twinings Gets You Back to You

Twinings Gets You Back to You

БРЕНД:
Twinings
АГЕНТСТВО:
AMV BBDO

Подобные таланты

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Forsman & Bodenfors New York
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Chief Strategy Officer
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Chief Strategy Officer
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