| Заголовок | #metoo |
| Brief | The Metoo-movement has made enormous changes in attitudes when it comes to sexual harassment and violence in workplaces and other areas. But sexual abuse is unfortunately not only a part of adult and working life. In Sweden, it is estimated that one in five children is a victim of sexual abuse. It happens in homes, preschools and schools, yet very little is said about the vulnerable position of children. To raise the question we used the enormously spread #metoo – but written by a child. We need to break the silence about this too. |
| Агентство |
King
|
| Кампания |
#metoo
|
| Рекламодатель |
World Childhood Foundation
|
| Бренд |
Childhood Foundation
|
| Posted | Ноябрь 2018 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры
|
| История | Childhood Foundations vision is to have a world where all children are free from violence, sexual abuse and exploitation. Childhood acts as a liaison between donors and community-based organizations and is currently supporting over 100 projects in 17 countries. |
| Тип медиа |
Печать
|
| Креативный директор |
Frank Hollingworth
|
| Копирайтер |
Hedvig Hagwall Bruckner
|
| Арт-директор |
Linnéa Gardefjord
|
| Руководитель группы по связям с рекламодателями |
Sunit Mehrotra
|
| Директор рабочей группы клиента |
Pernilla Berg
|
| Специалист по работе с заказчиками |
Lena Ivarsson
|
