Michael Jones
Copywriter at People Ideas & Culture
Miami, United States
ЗаголовокDiversish
Агентство
Кампания Diversish
Рекламодатель Valuable 500
Бренд Valuable 500
PostedАпрель 2019
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
История It is the first time disability has been discussed on the main stage at the event. "Diversish", by Abbott Mead Vickers BBDO, satirises businesses that call themselves diverse but overlook, ignore or postpone anything to do with disability. The campaign coincides with The Valuable 500 initiative, which aims to tackle this trend of companies claiming to be diverse but excluding disability from that definition. The work was created by Polina Zabrodskaya and Michael Jones, and directed by James Rouse through Outsider.
Тип медиа Печать
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