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Лучшая реклама недели : Mar 13, 2023
1
Cadbury - Cadbury Worldwide Hide
Collaborating with Google Street Maps, Cadbury launches a new activation for Easter. Hide an Easter egg anywhere in the world for someone you care about.
| Заголовок | Cadbury Worldwide Hide |
| Агентство | VCCP |
| Кампания | Cadbury Worldwide Hide |
| Рекламодатель | Cadbury plc |
| Бренд | Cadbury |
| Posted | Март 2023 |
| Бизнес сектор | Шоколад |
| История | Launched to challenge the expected generosity in the season with something unexpected and more meaningful, the campaign is flipping the Easter egg hunt ritual on its head by once again giving people a platform to hide digital purple eggs anywhere in the world via Google Street View. The hider can even choose to send a real egg straight to their loved ones homes once the egg has been found. |
| Тип медиа | Digital |
| Длина |
2
McCafé - Most Extraordinary Cup
An amazing (and terrifying) stunt featuring slackliner Alexander Schulz for McCafe, raising awareness of the Ronald McDonald House charities. Click to view!
| Заголовок | Most Extraordinary Cup |
| Агентство | Havas New York |
| Кампания | More Than Just a Cup |
| Рекламодатель | McDonald's |
| Бренд | McCafé |
| Posted | Март 2023 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| Тип медиа | Веб-фильм |
| Длина |
3
Dove - #TURNYOURBACK
Dove and Ogilvy step up in response to trending but harmful filter, Bold Glamour.
| Заголовок | #TURNYOURBACK |
| Агентство | Ogilvy UK |
| Кампания | Dove #TURNYOURBACK |
| Рекламодатель | Unilever |
| Бренд | Dove |
| Posted | Март 2023 |
| Бизнес сектор | Кремы, лосьоны, молочко, тоники, средства для снятия макияжа |
| История | Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing. |
| Проблема | The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags. |
| Тип медиа | Веб-фильм |
| Длина | |
| Креативное агентство | DAVID |
| Креативное агентство | Ogilvy UK |
| Главный креативный директор | Pancho Cassis |
| Креативный директор | Pedro Sattin |
| Арт-директор | Daniela Botero |
| Главный креативный директор | Saulo Rocha |
| Креативный директор | Jose Sancho |
| Копирайтер | Michel Gomez Gomez |
| Креативное агентство | Ogilvy Miami |
| Главный креативный директор | Lisa Bright |
| Исполнительный креативный директор | Daniel Fisher |
| Креативный директор | Alison Stevens |
| Креативная команда | Dave Anderson |
| Креативный директор | Liam Bushby |
| Креативная команда | Ian Brassett |
| Продюсер Продакшн Студии | Chloe Jahanshahi |
4
Guinness - Holding out for a ZERO
Guinness is giving away 50,000 free pints of 0.0 this St Patrick's Day across Ireland, in an effort to encourage moderation.
| Заголовок | Holding out for a ZERO |
| Агентство | AMV BBDO |
| Кампания | Make it a St. Patrick's Day to Remember |
| Рекламодатель | Diageo |
| Бренд | Guinness |
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| Posted | Март 2023 |
| Бизнес сектор | Только для подписчиков |
| История | Только для подписчиков |
| Тип медиа | Digital |
| Длина | |
5
Wonther - Raise the Finger
Marking IWD, ethical jewelry brand Wonther makes a simple yet impactful statement highlighting continued inequality in the workplace.
| Заголовок | Raise the Finger |
| Агентство | Coming Soon |
| Кампания | Raise the Finger |
| Рекламодатель | Wonther |
| Бренд | Wonther |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Ювелирные изделия |
| Слоган | Happy Women's Day |
| История | On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.” |
| Тип медиа | Веб-фильм |
| Длина | |
| Креативный директор | Marcelo Lourenço |
| Креативный директор | PEDRO BEXIGA |
| Копирайтер | Marcelo Lourenço |
| Арт-директор | PEDRO BEXIGA |
| Продакшн Студия | SHOW OFF FILMS |
| Executive Production Director | Margarida Nina |
| Оператор-постановщик | Ricardo Magalhaes |
| Исполнительный продюсер | Alexandre Montenegro |
| Исполнительный продюсер | TAMIRIS MONTENEGRO |
| Продюсер | Filipa de Almeida |
| Продюсер | Alexandre Papin |
| Послепроизводственный этап | MOLA POST |
| Руководитель пост-производства | Joana Ribeiro |
| Руководитель пост-производства | LUCIANO OTANI |
| Edition | Gustavo Janz |
| Звук | MUTE |
| Звукорежиссер | Victor Mingates |
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