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Лучшая реклама недели : Sep 18, 2023
1
Uber Eats - Get Almost Almost Anything feat. Tom Felton
Uber Eats in Australia enlists Tom Felton to promote their breadth of service with magical, but unfortunate, consequences! Creative through Special Group.
| Заголовок | Get Almost Almost Anything feat. Tom Felton |
| Агентство | Special Group |
| Кампания | Get Almost Almost Anything |
| Рекламодатель | Uber Eats |
| Бренд | Uber Eats |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Другие услуги Интернет |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | The Sweet Shop |
| Актер / Знаменитость | Tom Felton |
| Директор | Damien Shatford |
| Менеджер по рекламе | Channa Goonasekara |
| Креативный директор | James Sexon |
| Креативный директор | Max McKeon |
| Креативный директор | Harry Neville-Towle |
| Редакционная компания | ARC Edit |
| Редактор | Luke Haigh |
2
Kia EV6 GT - Tilt-Proof Challenge
Innocean Berlin puts four gamers through a high-speed driving challenge to test Kia's road handling prowess, leaning into the gaming term 'tilt-proof'!
| Заголовок | Tilt-Proof Challenge |
| Агентство | INNOCEAN Berlin |
| Кампания | Tilt-Proof Challenge |
| Рекламодатель | Kia Motors |
| Бренд | Kia EV6 GT |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Легковые автомобили |
| Тип медиа | Телевидение |
| Длина | |
| Главный креативный директор | Gabriel Mattar |
| Исполнительный креативный директор | Ricardo Wolff |
| Креативный директор | José Suaid |
| Креативный директор | Sebastian Pattis |
| Коммерческий директор | Alessia Bellini |
| Руководитель производства | Fabian Barz |
| Арт-директор | Ana Conrado |
| Арт-директор | Changkyu Ku |
| Копирайтер | Nicolas Holz |
| Арт-директор | Saymon Souza Medeiros |
| Оператор-постановщик | Konstantin Freyer |
| Продюсер | Juergen Joppen |
| Помощник производства | Lukas Baeuerle |
| Главный операционный директор | Jonathan Hill |
| Копирайтер | Divya Mirlay |
| Специалист по работе с заказчиками | Špela Viduč |
| Специалист по работе с заказчиками | Nadia Esi Berchtenbreiter |
| Стратегический директор | Jörn Ballentin |
| Стратегический планировщик | Odile Breffa |
| Помощник директора | Hendrik Holler |
| Директор социальных медиа | Zhong To |
| Звук | Schwarm |
| Offline Editing | Timo Braunisch |
| Offline Editing | Arthur Heisler |
| Offline Editing | Slaughterhouse GmbH |
| Technology Development | Glassworks Amsterdam |
3
Fiverr - Power of Humanity
Freelancer marketplace Fiverr launches a new campaign that celebrates human skill and recognizes AI as a powerful additive. Creative from Fiverr's in-house team.
| Заголовок | Power of Humanity |
| Агентство | Fiverr |
| Кампания | Power of Humanity |
| Рекламодатель | Fiverr |
| Бренд | Fiverr |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Интернет-сайты (за исключением интернет-провайдеров) |
| История | Fiverr, the company that is revolutionizing how the world works together, today announced its new brand campaign, “Power of Humanity.” As the world of work quickly evolves with the rise of AI technology, this campaign recognizes and celebrates the essential role humans (still) play. The new hero ad and OOH placements convey the message that while AI is a powerful tool, it still requires a human touch to make truly inspired work. The “Power of Humanity” brand campaign includes a 60-second hero ad and OOH elements both developed by Fiverr’s in-house creative team. With the goal of taking a more optimistic approach to AI and highlighting its potential, Fiverr developed the creative to showcase that AI is not something to fear, but instead embraced and used to elevate work to the next level. This is also supported by recent research. A survey of 500 businesses across the U.S. conducted by IPSOS for Fiverr found that 90% reported using or are planning to use freelancers to complete or complement projects conducted using Generative AI (59% versus 31%). This data shows businesses are mainly optimistic about AI, but still believe human talent should be integrated throughout the process. |
| Тип медиа | Телевидение |
| Длина |
4
Progressive Insurance - Game Plans
Progressive returns to its "Replay" campaign in this humorous new execution. Creative from AOR, Arnold Worldwide.
| Заголовок | Game Plans |
| Агентство | Arnold Worldwide NY |
| Кампания | Game Plans |
| Рекламодатель | Progressive Insurance |
| Бренд | Progressive Insurance |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Страхование |
| История | Just in time for football season comes the return of Progressive’s NFL campaign, Replay. This second run of the Replay campaign reminds viewers that this NFL season there will be plenty of on-field disputes, but one play no one will challenge is saving money off the field when you bundle home and auto with Progressive. “Game Plans,” the first :30 spot to launch, highlights an awkward moment between two neighbors waiting for their kids' bus. In this spot, a young daughter throws the challenge flag to show what really happened in a conversation of her mother’s true feelings about attending the neighbor’s house to watch the game. |
| Тип медиа | Телевидение |
| Длина |
5
Visa - Lifelong Buffalo Bills Fan
Visa plays into a man's dedication to the Buffalo Bills, as the team is present at pivotal moments in his life!
| Заголовок | Lifelong Buffalo Bills Fan |
| Агентство | Wieden + Kennedy |
| Кампания | Lifelong Buffalo Bills Fan |
| Рекламодатель | Visa |
| Бренд | Visa |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Кредитные карты |
| Тип медиа | Телевидение |
| Длина | |
| Редакционная компания | Final Cut |
| Компания, которая занимается визуальными эффектами | Significant Others |
| Global Chief Creative Officer | Karl Liebermann |
| Главный креативный директор | Azsa West |
| Креативный директор | Matthew Carroll |
| Креативный директор | Edward Harrison |
| Арт-директор | Liam McKay |
| Копирайтер | Will Curtis |
| Руководитель производства | Orlee Tatarka |
| Продюсер исполнительного агентства | Robert Saxon |
| Senior Agency Producer | Paul Golubovich |
| Директор по дизайну | David Trujillo |
| Senior Design Producer | Lis Parker |
| Motion Lead | Jeff Ackley |
| Motion Lead | Adam Sirkin |
| Motion Designer | Ryan Jacobson |
| Motion Designer | David Mellor |
| Директор стратегической группы | Amy Lindblade |
| Стратегический директор | Patrick Cooper |
| Стратег | Keiko Schnelle |
| Продакшн Студия | Prettybird |
| Директор | A.V. Rockwell |
| Исполнительный продюсер | Suzanne Hargrove |
| Director of Production | Tracy Hauser |
| Линейный продюсер | Matt Wensinger |
| DP | Rina Yang |
| Production Designer / Art Director | Kai Boydell |
| 1st AD | Lily Garcia |
| Редактор | Jim Helton |
| Заместитель редактора | Megan Marie Connolly |
| Заместитель редактора | Elijah hermitt |
| Управляющий директор | Justin Brukman |
| Исполнительный продюсер редакционной компании | Suzy Ramirez |
| Руководитель производства | Rebecca Mitchell |
| Редакционный продюсер | Miles Barfield |
| VFX Managing Director | Justin Brukman |
| VFX Executive Producer | Alyssa St. Vincent |
| VFX Executive Creative Director | Dirk Greene |
| Художник огня | Nicholas Renaudeau |
| Head of Design | Phil Brooks |
| VFX Assistant | Jacob Williams |
| Продюсер видеоэффектов | Kyla Amols |
| Координатор производства | Hoa Vu |
| Color Grade Company | Trafik |
| Senior Colorist | Daniel De Vue |
| Ассистент по цвету | Monica Escalante |
| Продюсер по цвету | Julian King |
| Музыка | New Math |
| Executive Music Producer | Kala Sherman |
| Музыкальный креативный директор | Raymond Loewy |
| Музыкальный креативный директор | David Wittman |
| Композитор | Dan Sammartano |
| Звуковой дизайн компании | Machine |
| Звукорежиссер | Michalis Anthis |
| Executive Sound Producer | Matej Obreskovic |
