Bringing people back to books
April 23 is World Book Day, so we decided to take another dive into campaigns promoting literacy and a love of books. Читать больше
Insights: The Cutting Edge of Advertising category: marketing - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Tales of female empowerment
March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. Читать больше
Raising the Bar for Health Equity in Advertising
Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. Читать больше
Pulling the Right DTC Levers: 2023 Edition
Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. Читать больше
Bedtime Stories with Havas & Friends: Stay Amazing with NewYork-Presbyterian
The new YouTube series highlights key client relationships within the Havas network Читать больше
Creativity in times of restraint
Consumers are keeping an eye on their budgets and being urged to consume less energy. Is there a way of making moderation fun? Читать больше
What (possibly) lies ahead in 2023
We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. Читать больше
Retail Mania: A close look at modern retail marketing
As the holidays are rapidly approaching, we take a look at the repositioning of retail marketing to zero in on more meaningful shopping experiences, reflecting a shift in the way consumers engage with brands and how they choose who to shop with. Читать больше
Defenders of the truth
May 3 was International Press Freedom Day: a good opportunity to take a look at what the advertising world is doing to promote freedom of speech. Читать больше
Modern Marketing : Parents are not a segment
Advertising is at its best when it depicts parents as humans who have challenges, that sometimes involve kids Читать больше
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
Crown Equipment Corporation
New Bremen, United States