Insights: The Cutting Edge of Advertising tag: agency-search-consultants

Insights: The Cutting Edge of Advertising tag: agency-search-consultants - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Word soup: The starter that waters down relationship management

on 24 November 2021

Where measuring the efficacy of an agency was once heavily slanted towards an agency’s execution of specific campaigns, today’s marketers are looking for hard metrics. Читать больше

How Do You Measure the Value of an Intermediary?

on 18 November 2021

Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a number of important areas in a marketer-agency relationships. Читать больше

Good For Me, Good For You: Mutuality The Key to Intermediary Efficacy

on 8 November 2021

Bringing two parties together without taking ownership of the service or result is an exercise in tightrope management and ensuring everybody wins. Читать больше

Task of the intermediary: Walking clients through hard choices

on 8 October 2021

According to leading intermediary, AAR Partners in the US, by 2023 65% of media budget in the US market will be spent on digital platforms. Читать больше

Intermediaries, handover and pandemic protocols

on 29 September 2021

With the protocols demanded by Covid in an industry that can’t put operations on hold, intermediaries are far more involved than ever before in every area of the transition. Читать больше

Creativity Without Borders

on 17 September 2021

Creativity is no longer constrained to regions and intermediaries are free to find the best creative solution from a broader range of options. Читать больше

Pitching Takes Energy

on 2 September 2021

With new business opportunities on the increase are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they be asking of the marketers who approach them? Читать больше

Intermediaries: When the Pitch is a Small Part of the Whole

on 6 August 2021

Clients who have always known they could trust the process didn’t realize just how much they could rely on it until they had no other choice. Читать больше

Five Ways To Avoid Marketing Transformation Failure

on 16 July 2021

In our experience, one of the fundamental things that can go wrong is the failure for transformations to recognize the culture required that allows individual departments to thrive. Читать больше