Insights: The Cutting Edge of Advertising tag: christmas

Insights: The Cutting Edge of Advertising tag: christmas - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Christmas campaigns with an innovative twist

кем Mark Tungate on 14 December 2023

Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. Читать больше

When Christmas meets football

кем Mark Tungate on 1 December 2022

The winter World Cup has added an extra element to festive campaigns this year. You’ll find some of them in our round-up. Читать больше

An Alternative Look At Christmas

кем Mark Tungate on 2 December 2020

How some agencies are playing with the codes of the festive season in innovative ways. Читать больше

Advertising and the Xmas Factor

кем Mark Tungate on 11 December 2019

Why Christmas is a creative playground for agencies. Читать больше

THE JOY OF DIGITAL GIVING

кем Mark Tungate on 11 December 2015

I’m not a mind reader, but I know what you’re thinking about. You’re thinking about shopping. It’s probably something to do with the time of the year: in theory, Christmas is a period of good cheer and peace on earth – but in practice, it’s all about the gifts.In our time-pressed, crowd-averse world, we tend to do a lot of our shopping online. So digital retailers are naturally keen to get our attention at this time of year. For example, take a look at this spot for a German online gift shop, Geschenkidee. Created by the Berlin agency Dojo, it won an Epica Award in November. Читать больше