Insights: The Cutting Edge of Advertising tag: education

Insights: The Cutting Edge of Advertising tag: education - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

For young talent, advertising still has the power of attraction

кем Mark Tungate on 19 April 2024

In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. Читать больше

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

кем Mark Tungate on 18 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific. Читать больше

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

кем Mark Tungate on 17 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. Читать больше

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

кем Mark Tungate on 16 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In this article we talk to Bas Korsten, Global Chief Creative Officer, Innovation and Co-Chief Creative Officer, EMEA, VML. Читать больше

Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"

кем Mark Tungate on 15 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. Читать больше

Return On Belief: Repurposing R.O.I.

on 2 April 2019

ROB — Return On Belief, a measuring stick that ultimately represents a more sustainable alternative helping and driving long-term profitability. Читать больше