Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you. Читать больше
With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. Читать больше
Today, we’re in the midst of a maelstrom around general propulsion. Before the introduction of the electric car, we hadn’t really changed the way we got around since the Model T. Читать больше
Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change. Читать больше
Rebecca Bedrossian, Global Content Director of POSSIBLE, discussed the acronyms that represent disruption and innovations—UI, VR, AR, AI—with futurist Amy Webb. Читать больше
The Green Rush is upon us. As of this writing, eight states (including Washington DC) have passed laws making adult-use (aka recreational) cannabis legal and another 14 sta... Читать больше
When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challen... Читать больше
I’m not the only one who says that the creative duo is no longer enough. You can see it everywhere – in books by advertising theorists and in declarations by the gurus of the profession. In her re... Читать больше