Top Interviews From The Advertising Industry
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Inside a new Franco-Italian agency: the story of 777
The new agency 777, created by Herezie and Armando Testa, is already handling two major accounts for automotive giant Stellantis: legendary auto... Читать больше
Anita Osborne, Amplify: "The core to all of our content is our audience."
We sat down with Anita Osborne, Head of Content Production at Amplify, to learn more about their innovative approach to content production. Читать больше
Caroline Kilgour, Lifelong Crush: "Our team is on a mission to create lasting impressions with audiences for brands."
An innovative and strategic thinker with the ability to achieve superior results through communication, relationship and consensus building skills,... Читать больше
Tarek El-Mofty, VSA Partners: "Authenticity is critical to brand success."
With over 20 years experience in print, digital and video production, Tarek El-Mofty, Associate Partner and Executive Director, Production at VSA,... Читать больше
The Miller Group: Video is at the heart of digital production
Gary Bettman delineates The Miller Group's strategy for creating engagement and innovative work. Читать больше
Havas Germany: Generating ideas through an integrated production process
Stephan Lachmann, Director Social Media & Content at Havas Creative Germany, delineates their integrated production workflow for creating impactful... Читать больше
Ogilvy Spain: A Passion for Big Ideas
In the dynamic content landscape, it is imperative to be tapped into digital and social media to connect and engage. Jordi Urbea, Senior VP at... Читать больше
For Salomon, a natural solution
The sports brand and DDB Paris created an unusual campaign that brought consumers back down to Earth. We talked to the agency. Читать больше
Kat Harding, Havas Play: "Two-way dialogue and interaction with consumers are imperative for our brands to move forward..."
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... Читать больше
TBWA: The Disruption Company; bound together by creativity and belief in the power of big ideas
Known as The Disruption Company® for challenging conventions, TBWA's global collective of agencies find solutions for clients through boundless... Читать больше