| Заголовок | Talent Show |
| Агентство | David&Goliath |
| Кампания | Technology for the Modern Driver |
| Рекламодатель | Kia Motors |
| Бренд | Kia |
| Posted | Сентябрь 2016 |
| Бизнес сектор | Автотранспорт |
| История | The average person’s attention span today is just eight seconds…one second below that of a goldfish. In this latest effort, Kia and D&G play on this insight by showing where the mind might wonder (while driving) after eight seconds has elapsed. In the :30 "Talent Show", an aspiring singer daydreams that she is on stage performing in a competitive singing show, and in the :30 "Basketball", an average Joe lives out his dream of playing in the big game for the Cleveland Cavaliers. In each case, Kia Forte’s driver assist technologies bring them back to reality and help them avert a potential mishap. The spots end with the tagline: “Technology for the Modern Driver.” The campaign’s bold approach demonstrates why the Kia Forte is truly built for today’s drivers, particularly millennials: A progressive compact with advanced active safety technology that kicks in at the moments where you might be distracted while driving. |
| Тип медиа | Телевидение |
| Длина |