Оставаться в курсе
Получайте последнюю творческую рекламу от Adforum.
Stunning work from Uncommon for SiriusXM that emotes a life through music.
Заголовок | A Life In Sound |
Агентство | Uncommon Creative Studio |
Кампания | A Life In Sound |
Рекламодатель | SIRIUSXM |
Бренд | SiriusXM |
Дата первой трансляции/Публикации | 2024 / 3 |
Бизнес сектор | ТВ/Радио программы и станции |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Somesuch |
Директор | Kim Gehrig |
Основатель | Tim Nash |
Основатель | Sally Campbell |
Оператор-постановщик | Chayse Irvin |
New campaign from Visit California's AOR, The Shipyard, beautifully highlighting all that California has to offer.
Заголовок | The Ultimate Playground |
Агентство | The Shipyard |
Кампания | Let’s Play |
Рекламодатель | Visit California |
Бренд | Visit California |
Posted | Март 2024 |
Бизнес сектор | Транспорт, путешествия и туризм |
Тип медиа | Телевидение |
Длина | |
Главный креативный директор | David Sonderman |
Исполнительный креативный директор | Kerry Krasts |
Креативный директор | John Risser |
Исполнительный продюсер | Liz Ross |
Assistant Producer | Brit Bartle |
EVP | Tammy Haughey |
Group Account Director | Tammy Haughey |
Руководитель группы по связям с рекламодателями | Michelle McIntosh |
Planning Director | Cori Boone |
Продакшн Студия | Caviar |
Директор | Zach Math |
Продюсер Продакшн Студии | Michele Abbott |
Художник-постановщик | Jason Kisvarday |
Фото / Иллюстрации | Embry Rucker |
Редакционная компания | Union |
Редактор | Jono Griffith |
Музыкальный продюсер | Christy Van House |
Послепроизводственный этап | Parliament |
CG | Phillip Ineno |
Арт-директор | Kevin Lukens |
ACD | Kevin Lukens |
Копирайтер | Melissa Thomas |
Директор рабочей группы клиента | Rachel Smutney |
Продюсер | Joe Ross |
Музыкальный руководитель | Jim Webber |
Продюсер | Will Jellicorse |
Аудио | Milos Zivkovik |
Campbell's builds on Andy Warhol's famous soup cans art to see what today's AI can do with the brand's iconic packaging - with some pretty astonishing results. Creative through Zulu Alpha Kilo in Toronto.
Заголовок | Campbell’s pAIntings |
Агентство | Zulu Alpha Kilo |
Кампания | Campbell’s pAIntings |
Рекламодатель | Campbell's |
Бренд | Campbell Company of Canada |
Дата первой трансляции/Публикации | 2024 / 3 |
Бизнес сектор | Продукты питания |
История | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
Тип медиа | Телевидение |
Длина | |
Агентство | Zulu Alpha Kilo |
Creative Chairman | Zak Mroueh |
Главный креативный директор | Brian Murray |
Главный креативный директор | Jenny Glover |
Ассоциированный креативный директор | Michael Romaniuk |
Арт-директор | Michael Romaniuk |
Ассоциированный креативный директор | Marco Buchar |
Копирайтер | Marco Buchar |
Специалист по работе с заказчиками | Alyssa Guttman |
Исполнительный директор | Sean Bell |
Technology | Sean Bell |
Strategy Team | Aurora Stewart de Peña |
Продюсер агентства | Ola Stodulska |
Продюсер агентства | Steven Czikk |
Медиа-агентство | Spark Foundry |
Медиа-команда | Christina Falconer |
Медиа-команда | Doyeon Kim |
Медиа-команда | Varun Oza |
Post | Zulubot |
Продакшн Студия | Zulubot |
Post | Lena Hamady |
Post | Sarah Dayus |
Online Producer | Lena Hamady |
Звуковой дизайн компании | Zulubot |
Studio | Zulubot |
Художник по производству | Mila Lukezich |
Executive Strategy Director | Heather Segal |
Public Relations | spPR |
PR | Sonia Prashar |
PR | Aileen O’Sullivan |
PR | Nikita Shivdasani |
Редактор | Oren Michaels |
Mix Engineer | Oren Michaels |
Менеджер студии | Sandra Noto |
Менеджер студии | Henry Eugenio |
The UK's AMV BBDO partners with Wolff Olins on a 360 integrated rebrand for sports brand Decathlon, reframing the company's position as 'Ready to Play'.
Заголовок | Ready to Play? |
Агентство | AMV BBDO |
Кампания | Ready to Play? |
Рекламодатель | Decathlon |
Бренд | Decathlon |
Дата первой трансляции/Публикации | 2024 / 3 |
Бизнес сектор | Отдых и спортивное оборудование |
философия | Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio and the omnichannel experience. Since its creation in 1976, Decathlon has catered to pros and beginners alike - the company designs for all sports, all people and all levels. But despite the scale of the business, its brand voice wasn’t carrying it well enough into the hearts of customers or future audiences. With the appointment of Barbara Martin Coppola as Global Chief Executive Officer of Decathlon in 2022, Wolff Olins was briefed as trusted brand transformation partner to support the new business strategy of shifting Decathlon from a French retailer to a future-fit global sports brand. Move people through the wonders of sport With the Sports category changing rapidly in line with consumer trends, the question at the centre of the strategic approach was: what role does sport play in our lives? Insights showed that people's love for sport is not tied into the winning, but in the enjoyment and wellness it brings. This led to the development of a new purpose for the organisation: ‘to move people through the wonders of sport’, with the entire brand strategy anchored around the idea of wonder. Wonder as the promise of amplifying all the emotions of sport; enjoyment, connection, adventure. Celebrating movement, participation and progress. An invitation for people to play their way, on their terms. The new Decathlon brand platform is rooted in its new positioning ‘make sport yours’; enabling everyone to embrace sport on their own terms and live happier, healthier lives. Breaking away from the category’s traditional focus on perfection and injecting a sense of play and enjoyment back into sport. Design for Wonder The Wolff Olins team streamlined a portfolio of 85 brands into one unified brand: Decathlon. This supported the design of a desirable, expressive visual identity that positions Decathlon as a maker, not just a retailer. This included revitalising the iconic blue, celebrating the iconic, heritage wordmark and introducing the new brand icon: L’Orbit. L’Orbit is an expression of the brand’s purpose; conveying movement and circularity, with a strong angle inspired by the iconic wordmark and a peak representing its connection to outdoor sporting activities. It will now feature prominently on all products, from play to pro, signalling a new narrative for sport. The wider identity system is designed to work effortlessly across all channels. A new voice, art direction, motion, iconography is brought together with a bespoke typeface: Decathlon Sans. Inspired by the iconic Avant Garde wordmark of the 1970s, Decathlon Sans is both expressive and technical in its details and design, making it impactful wherever it is met. A motion system brings the Orbit to life, working across animated type, imagery, layouts and cinematography with a signature orbital movement. The approach to art direction aims to redefine sport, with a focus on emotion and authenticity as well as showcasing a spectrum of narratives that embrace the diversity of ages, abilities and sports that makes Decathlon unique. Ready to Play? To launch the new Decathlon brand to the world, Wolff Olins’ sister creative agency AMV BBDO has developed a campaign centred on the concept of play. At the heart of the creative work lies a profound human insight: regardless of age, skill or sport, the joy of play lives in every single one of us. Decathlon invites everyone, everywhere to rediscover the joy of play. In a world where stress and perfectionism hold so many people back from enjoying sport, Decathlon simply asks, "Ready to Play?". This bold question serves as an invitation and rallying cry to experience the sheer delight of movement and spontaneity, fostering a deeper connection between individuals and the world of sports. The integrated campaign will launch with a hero 60-second film directed by Hector Dockrill, through Magna Studios. The film mixes original footage and found footage and celebrates sport, not as we’re used to seeing it, but as it truly occurs with real people around the world. From children to older people, from beginners to professionals, everyone in this film is united by the spirit of play. The out of home campaign, featuring stills shot by Tom Sloan, also captures the joy of real people at play across a range of sports. Versions of the film will also run in 30, 15, and 6 second formats, across TV, digital and social media. A full 360-campaign, it will first air during Decathlon’s official launch event in Paris and across its global markets on 12th March, and broadcast across 70 markets throughout the month. |
Тип медиа | Телевидение |
Длина | |
Послепроизводственный этап | Coffee & TV |
Менеджер по рекламе | Celeste Raphael Goumain |
Менеджер по рекламе | Erwan Soquet |
Менеджер по рекламе | Lola Le Blanc |
Менеджер по рекламе | Caroline Marien |
Менеджер по рекламе | Jean Chevalier. |
Менеджер по рекламе | Guillaume Ramond |
Менеджер по рекламе | Vitor Tovar |
Главный креативный директор | Nick Hulley |
Главный креативный директор | Nadja Lossgott |
Исполнительный креативный директор | Laura Rogers |
Креативный директор | Jack Smedley |
Креативный директор | George Hackforth-Jones |
Creative Director, Copywriter | Tim Riley |
Creative Director/ art director | Michael Jones |
Creative Director/ art director | João Paulo Testa |
Social Creative | Chelly Brown |
Группа планирования | Alice Aldridge |
Группа планирования | Rebecca Brett |
Account Management Team | Bruna Bechelli |
Account Management Team | Pink Kitsawat |
Account Management Team | Kenza Chakib |
Account Management Team | Alexandra Sandford-Smith |
Account Management Team | David Stokes |
Продюсер агентства | Nick Godden |
Продюсер агентства | Rhiannon Nicol |
Agency Assistant Producer | Kieran O’Malley |
Дизайнер | Simon Dilks |
Дизайнер | Dian Sofia |
Продакшн Студия | Magna Studios |
Директор | Hector Dockrill |
Продюсер | John Bannister |
Аудио послепроизводственный этап | Sine Audio |
Продакшн Студия | Gatehouse Commercials |
Директор | Meghan Daniels |
Продюсер | Nick Voortman |
Фотограф | Tom Sloan |
Агент фотографа | LalaLand Artists |
Retouching | Studio Private |
Aligning with IWD, Molson Coors, celebrates women's hockey players by making their names visible on game-day team shirts.
Заголовок | See My Name |
Агентство | Rethink Communications Inc. |
Кампания | See My Name |
Рекламодатель | Molson Breweries |
Бренд | Molson Coors |
Дата первой трансляции/Публикации | 2024 / 3 |
Бизнес сектор | Пиво, сидр, лагерное пиво |
Тип медиа | Веб-фильм |
Длина | |
Директор по маркетингу | Kara Fitzpatrick |
Креативный директор | Caroline Friesen |