Top Interviews From The Advertising Industry
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The Difference Between Right and Interesting
They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone. Читать больше
A Russian Exception
When you talk about Russian advertising, the name Voskhod often appears in the first sentence. We spoke to Andrey Gubaydullin, Voskhod’s creative... Читать больше
Hustle! Leda Nasio, Executive Producer, LANDIA
Don’t give up on your dreams and persistence will lead you to success. Rejection is just stepping stone towards success. Читать больше
Make it Sound Simple
Great strategists know that in advertising things don't always need to make sense. Читать больше
Weaving Data Into Stories
A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace. Читать больше
Discovering the Unknown
The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct. Читать больше
Data Meets Creativity
"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite." Читать больше
Analytical By Nature
A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in... Читать больше
Collective Creation at LOBO: Co-Founder & Creative Director, Mateus De Paula Santos
I’ve been lucky enough to work with so many of my dream accounts throughout my career. Читать больше
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