Top Interviews From The Advertising Industry
Популярные интервью
Never Bet Against Tom Brady: Jeff Gagne, Havas Media
I sure hope to see more humorous ads. I think viewers have seen plenty of “serious” lately; this is a great time to escape a bit and be entertained. Читать больше
The World Is Not the Same: Paul Blockey, RAPP
Now is the perfect time for brands to step up and play their part in creating a more perfect union, from the inside out. Читать больше
Perspective, Partnership, and Proactivity: Dustin Rideout, CSO, Juniper Park\TBWA
If 2020 reminded us of anything, it’s that humans adapt quickly to new circumstances. Читать больше
Move Like Water: Selena Pizarro, RPA
A producer knows how to merge art and commerce to tell a story that will resonate with consumers. Читать больше
Creativity Is the Only Way to Thrive and Survive: McCann Worldgroup
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... Читать больше
We Are Stronger Than Me: Richard Henderson, Account Director at David&Goliath
If you have a deep understanding of the science behind cognitive process, and how that can influence decision-making, you’ll be in a good position... Читать больше
Speak to the Heart: Lisa Colantuono, AAR Partners
I believe the state of the industry is much better than what it was during the financial crisis. Читать больше
Joel Edmund Nettey (IAA): Our Power to Influence Change
Joel Edmund Nettey is Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in... Читать больше
Our Way of Working Will Be Changed Forever: Fred Moolhuijsen
Clients will look for ways to use the crisis to connect with consumers once again. Читать больше
Be Open and Take Risks: Kika Samblas, SCOPEN
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. Читать больше