I sure hope to see more humorous ads. I think viewers have seen plenty of “serious” lately; this is a great time to escape a bit and be entertained. Читать больше
Now is the perfect time for brands to step up and play their part in creating a more perfect union, from the inside out. Читать больше
If 2020 reminded us of anything, it’s that humans adapt quickly to new circumstances. Читать больше
A producer knows how to merge art and commerce to tell a story that will resonate with consumers. Читать больше
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... Читать больше
If you have a deep understanding of the science behind cognitive process, and how that can influence decision-making, you’ll be in a good position... Читать больше
I believe the state of the industry is much better than what it was during the financial crisis. Читать больше
Joel Edmund Nettey is Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in... Читать больше
Clients will look for ways to use the crisis to connect with consumers once again. Читать больше
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. Читать больше