Top Interviews From The Advertising Industry
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Melanie Huggins, Ogilvy Paris: "Humans need to be at the heart of everything we do in whatever bit of marketing or communications we work in."
In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... Читать больше
Mégane Perret: The power of influence
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that... Читать больше
Gone are the days of linear customer journeys
The pandemic accelerated the increasing popularity of Direct-to-consumer marketing. Clare Lawson, CEO at Ogilvy Experience EMEA, speaks on this... Читать больше
Shiona McDougall, RAPP: "Brands who take responsibility for really knowing their customers through data are able to serve them better."
With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall,... Читать больше
TBWA: The Disruption Company; bound together by creativity and belief in the power of big ideas
Known as The Disruption Company® for challenging conventions, TBWA's global collective of agencies find solutions for clients through boundless... Читать больше
Amélie Ebongué: Cracking the codes of social media
The world of social media is a labyrinth, and brands often need people to show them the way. People like Amélie Ebongué – content strategist,... Читать больше
Pedro Ramos, Havas Media Network: "We don't just create campaigns; we craft experiences."
Pedro Ramos, Head of eCommerce at Havas Media Network, fills us in on the agency's comprehensive strategy regarding Direct-to-Consumer marketing. Читать больше
When creativity meets e-commerce
When you go online to buy something, the least you expect is that the purchase is easy and the required item shows up. But a brand is a complex and... Читать больше
Amplify is on a mission to push the cultural landscape forward
Chelsea Mtada, Creative Strategist at Amplify and Stacey Stollery, People & Culture Director at Amplify, speaks on the agency's social mission “To... Читать больше
Yamamoto is embracing AI to the fullest
Honoring their brand promise of moving mountains for clients, Yamamoto embraces forward-thinking technology. Yamamoto's Chief Digital Officer, Jon... Читать больше