In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... Читать больше
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that... Читать больше
The pandemic accelerated the increasing popularity of Direct-to-consumer marketing. Clare Lawson, CEO at Ogilvy Experience EMEA, speaks on this... Читать больше
With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall,... Читать больше
Known as The Disruption Company® for challenging conventions, TBWA's global collective of agencies find solutions for clients through boundless... Читать больше
The world of social media is a labyrinth, and brands often need people to show them the way. People like Amélie Ebongué – content strategist,... Читать больше
Pedro Ramos, Head of eCommerce at Havas Media Network, fills us in on the agency's comprehensive strategy regarding Direct-to-Consumer marketing. Читать больше
When you go online to buy something, the least you expect is that the purchase is easy and the required item shows up. But a brand is a complex and... Читать больше
Chelsea Mtada, Creative Strategist at Amplify and Stacey Stollery, People & Culture Director at Amplify, speaks on the agency's social mission “To... Читать больше
Honoring their brand promise of moving mountains for clients, Yamamoto embraces forward-thinking technology. Yamamoto's Chief Digital Officer, Jon... Читать больше