Top Interviews From The Advertising Industry
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Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences
Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... Читать больше
Create with one main goal in mind: Make people act
Eileen Davila, Head of Health & Wellness at Ogilvy LATAM, shares insight on content marketing from the perspective of working within the Health &... Читать больше
At DPDK, great marketing starts with your brand
In the latest of our interview series exploring the connection between content, marketing, and culture, we sat down with Helga Torrezan, Head of... Читать больше
The power has shifted from brands to people
We chatted with Sarah Leccacorvi, Head of Content and Creative at Havas Entertainment, and Joint Head of JUMP, about this balance and utilizing... Читать больше
Where content is king, branding is key
Raquel Messias, Chief Strategy Officer at Lew'Lara\TBWA, fills us in on the key to brand consistency and being able to discern what's right for the... Читать больше
There is value in hiring your audience
We sat down with Laundry Service's Creative Director, Ollie Williams, to hear more about their fundamental approach to content creation and... Читать больше
What is “advertisement”? We won’t be using that term in the Metaverse
Advertising and Video Games: Troy Hitch, Global Chief Innovation Officer, RAPP Читать больше
Advertising and Video Games: Kanokkan Rinnachit (Pare), GM of Yell Advertising
The metaverse is a graphically rich virtual world, where people can do the things humans like to do together in real life Читать больше
"Simplicity is key" at the moment for brands and marketers
Mitchell Gilbert, Associate Media Director, RPA Читать больше