Top Interviews From The Advertising Industry
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Melanie Huggins, Ogilvy Paris: "Humans need to be at the heart of everything we do in whatever bit of marketing or communications we work in."
In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... Читать больше
Mégane Perret: The power of influence
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that... Читать больше
Gone are the days of linear customer journeys
The pandemic accelerated the increasing popularity of Direct-to-consumer marketing. Clare Lawson, CEO at Ogilvy Experience EMEA, speaks on this... Читать больше
Shiona McDougall, RAPP: "Brands who take responsibility for really knowing their customers through data are able to serve them better."
With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall,... Читать больше
Liam Parker, Ogilvy: "It’s vital we all recognize, understand, and celebrate local nuances and diverse perspectives."
Ogilvy's expansive network moves at the speed of culture, creating tailored meaningful experiences and ‘always-on’ brand platforms. Liam Parker,... Читать больше
TBWA: The Disruption Company; bound together by creativity and belief in the power of big ideas
Known as The Disruption Company® for challenging conventions, TBWA's global collective of agencies find solutions for clients through boundless... Читать больше
Barbara Paloc: The persistence of vision
Even on a video screen, Barbara Paloc fizzes with energy, as well as a pleasant sense of irony. Useful attributes for leading a creative team –... Читать больше
Amélie Ebongué: Cracking the codes of social media
The world of social media is a labyrinth, and brands often need people to show them the way. People like Amélie Ebongué – content strategist,... Читать больше
Unpacking the magic of sunrise for Delsey.
Fred & Farid NY and Delsey Paris connects 24 influencers in 24 distinct destinations and 24 time zones for a unique moment: the sunrise. We talked... Читать больше
Pedro Ramos, Havas Media Network: "We don't just create campaigns; we craft experiences."
Pedro Ramos, Head of eCommerce at Havas Media Network, fills us in on the agency's comprehensive strategy regarding Direct-to-Consumer marketing. Читать больше