Top Interviews From The Advertising Industry
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Inside a new Franco-Italian agency: the story of 777
The new agency 777, created by Herezie and Armando Testa, is already handling two major accounts for automotive giant Stellantis: legendary auto... Читать больше
"Tough times can be a playground for creative solutions": Marco Venturelli, Publicis
Marco Venturelli was recently given a brief that could be either a dream or a nightmare for any creative: “Just make a great film.” If that wasn’t... Читать больше
Antoni: building bespoke agencies for brands
Antoni CCO Matthias Schmidt takes us inside the German agency group with a highly unusual business model. Читать больше
Happy Honda Days from RPA
For this year’s campaign, instead of focusing on the gift itself we focused on the part of the gift that represents excitement and hope – the... Читать больше
The Automotive World As We Know It: Cameron McNaughton, MullenLowe LA
When I can get on an app, order what I need and have it delivered the next day, why do I have to buy a car the same way my grandfather did? Читать больше
Where There Is Change, There Is Opportunity: John Wells, President, RAPP Los Angeles & Dallas
Right now, everything is a threat to the status quo. Across all industries – this isn’t exclusive to automotive. Читать больше
A Different Kind of Power: The&Partnership for Lexus
The idea investigates how power is changing in our society. Читать больше
Our Greatest Curiosity: Team One & Lexus
Exceptional quality and customer service is how Lexus broke into the luxury category, building one of the most respected brands in the world. Читать больше
Building A Car Company For People Who Don't Want Cars: Alex Macleod, FITCH
We had essentially a year to launch a completely new car company with an entirely unique proposition at scale in the world’s biggest car market. Читать больше