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Digital и Инновации : лучшее за месяц
1
O2 - Wear la Rose
VCCP debuted fan inspired art for England Rugby sponsors O2 outside the Louvre in Paris!
| Заголовок | Wear la Rose |
| Агентство | VCCP |
| Кампания | Wear la Rose |
| Рекламодатель | O2 |
| Бренд | O2 |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Услуги телекоммуникации |
| История | O2’s new ‘Wear la Rose campaign celebrates, champions and rewards fans for their loyalty and support. As part of the campaign, O2 unveiled a unique fan-inspired piece of artwork outside the iconic Louvre Museum in Paris, which immortalises the bond between England Rugby fans and players. O2 customers can roam freely while in France, as O2 is the only major UK mobile network to offer inclusive roaming to all customers as standard. Through Priority from O2, the mobile operator will also provide rugby fans with a range of perks and deals over the coming months. |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Исполнительный креативный директор | Chris Birch |
| Креативный директор | Kimberley Gill |
| Креативная команда | Tom Lee |
| Креативная команда | Vicky David |
| Управляющий партнер | Emma Whitmarsh |
| Коммерческий директор | Charlotte Powell |
| Директор рабочей группы клиента | Emma Russell |
| Директор рабочей группы клиента | Jonathan Andrews |
| Специалист по работе с заказчиками | Matt Isard-McNulty |
| Специалист по работе с заказчиками | Freddie Rokison |
| Начальник планирования | Jenny Nichols |
| Planning Director | Hannah Martin |
| Планировщик счета | Nicholas Pirard |
| Продюсер агентства | Simon Keyworth |
| Продюсер агентства | Ali Power |
| Продюсер агентства | Romana Kitt |
| Продюсер агентства | Rose Nott |
| Продакшн Студия | Sliced Studio |
| Исполнительный креативный директор | Jonny Parker |
2
Tiger Beer - TIGER Summer Puffer
An innovative take on the trendy puffer, Tiger Beer partnered with designer Izzy Du to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat!
| Заголовок | TIGER Summer Puffer |
| Агентство | Le Pub APAC |
| Кампания | TIGER Summer Puffer |
| Рекламодатель | Heineken Asia Pacific |
| Бренд | Tiger Beer |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the world, regardless of the weather, can enjoy this fashion staple! Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks – but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go. To beat the heat, the TIGER Summer Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the wearer's body via a network of silicone tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5°C in the sun. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Креативное агентство | BBH Singapore |
| Главный управляющий | Hanh Kanssen |
| Главный креативный директор | Sascha Kuntze |
| Креативный директор группы | Gaston Soto |
| Арт-администратор | Gaston Soto |
| Арт-директор | Grace Wong |
| Творческий технолог | Nico Tangara |
| Управляющий директор | Sid Tuli |
| Senior Account Executive | Angel Fadila |
| Стратегический директор | Ruth Lim |
| Стратег | Meili Yeo |
| Исполнительный продюсер | Wendi Chong |
| Продюсер | Chun Yi Kwek |
| Продюсер | Jasmine Ho |
| Главный креативный директор | Masashi Kawamura |
| Designer | Yoshihiro So |
| Главный исполнительный директор (CEO) | Bruno Bertelli |
| Global Chief Creative Officer | Bruno Bertelli |
| Исполнительный креативный директор | Cyril Louis |
| Копирайтер | Luke Somasundram |
| Гример | Zoel Tee |
| Продюсер | Chieko Hakuto |
| Технический директор | Genki Toyama |
| Engineering | Kazuto Omori |
| Дизайн моды | Izzy Du |
3
Who Gives a Crap - Winnie-the-Pooh: The Deforested Edition
Cheeky toilet paper brand, Who Gives a Crap, created a first-of-its-kind reimagining of Winnie-the-Pooh to highlight the impact of deforestation across the globe.
| Заголовок | Winnie-the-Pooh: The Deforested Edition |
| Агентство | TBWA\Worldwide |
| Кампания | Winnie-the-Pooh: The Deforested Edition |
| Рекламодатель | Who Gives a Crap |
| Бренд | Who Gives a Crap |
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| Posted | Сентябрь 2023 |
| Бизнес сектор | Только для подписчиков |
| Тип медиа | Печать |
4
Nestlé X SOS Mata Atlântica - Art of Preservation
Nestlé teamed up with Brazilian artists to create 50 exclusive art prints depicting endangered species, with all proceeds going to non-profit SOS Mata Atlântica.
| Заголовок | Art of Preservation |
| Агентство | Ogilvy Brazil |
| Кампания | Arte da Preservaçao |
| Рекламодатель | Nestlé |
| Бренд | Nestlé X SOS Mata Atlântica |
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| Дата первой трансляции/Публикации | Только для подписчиков |
| Бизнес сектор | Только для подписчиков |
| Тип медиа | Упаковка, брендинг и дизайн |
| Длина | |
| Менеджер по рекламе | D...s C...as Только для подписчиков |
| Креативный директор | D...lo D....by Только для подписчиков |
| Креативный директор | Al.....re T...o Только для подписчиков |
5
Pringles - Pringles Mic
Affectionately known as gamers' favorite snack, Pringles debuts the All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device! Creative by Grey Colombia.
| Заголовок | Pringles Mic |
| Агентство | Grey Colombia |
| Кампания | Caso Pringles Corto |
| Рекламодатель | Kellogg's |
| Бренд | Pringles |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Продукты питания |
| История | "In the midst of the gaming world's explosive growth, witnessing a staggering 117% surge in video game streaming on Twitch and a 118% rise on Facebook Gaming in 2021, Pringles enters the scene as a strategic ally. With gaming enthusiasts investing over $100 billion in streaming accessories, the quest for unique content has become paramount. Against this backdrop, Pringles introduces a game-changing concept: The All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack. This innovation transcends being a mere accessory; it's an embodiment of Pringles' dedication to enhancing the gaming experience. Seamlessly transforming its iconic can into a microphone amplifier, Pringles acknowledges the evolving aspirations of gamers – to not just play, but to create captivating content. The transition is facilitated by subtle yet effective stickers and micro-perforations, optimizing sound transmission to headphones and creating a semi-professional acoustic environment that resonates with the needs of gamers. Beyond its hardware evolution, this concept encapsulates the spirit of community. Pringles recognizes that gamers are influencers, storytellers, and trendsetters. In a gesture of authenticity and camaraderie, these limited edition packs find their way to influential gaming figures, amplifying their voices within the gaming universe. In essence, Pringles not only embraces gaming but also empowers gamers to amplify their impact, bridging the gap between snacking and extraordinary gaming moments." |
| Тип медиа | Анализ ситуации |
| Длина | |
| Президент | Diego Medvedocky |
| Президент | Luis Gaitán |
| Главный креативный директор | Luis Gaitán |
| Главный исполнительный директор (CEO) | Jorge Serrano |
| Генеральный креативный директор | Sebastián Benítez González |
| Креативный директор | Oscar "palomo" Muñoz |
| Копирайтер | Camilo Garzón Rengifo |
| Арт-директор | Charles Andara Soto |
| Арт-директор | Oscar "palomo" Muñoz |
| Послепроизводственный этап | Cristian Garzón |
| Послепроизводственный этап | Andrea Garcia |
| Послепроизводственный этап | Mauricio Castañeda |
