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The best digital innovation advertisements and campaigns worldwide.

Digital и Инновации : лучшее за месяц

1

ASML - Standing on the Shoulders of Giants
Le Pub

LePub Amsterdam debuts its first AI-generated film, a tribute to tech visionaries throughout history.

ЗаголовокStanding on the Shoulders of Giants
Агентство
Кампания Standing on the Shoulders of Giants
Рекламодатель ASML
Бренд ASML
Дата первой трансляции/Публикации 2024 / 1
Бизнес сектор IT и электрические компоненты
философия Inspired by the vision of giants such as Gordon Moore, Gerard Philips, Ada Lovelace, and, of course, Isaac Newton, the father of science, the new ASML campaign is a humble homage to the giants of the past and a powerful statement of ASML’s unique position to pioneer a positive future for humankind and our planet with technology. The film takes inspiration from Newton’s quote ‘If I have seen further, it is by standing on the shoulders of giants’ and how technology has changed the world in the last four decades. Imagination and engagement are bywords to stimulate the curiosity of the audience, an activity only made possible by technology powered by artificial intelligence. LePub teamed up with director Rune Milton Olsen and his Copenhagen-based post-production company, Chemistry, to bring to life a common vision and use CGI, AI, and a mix of cutting-edge tools and techniques, like text-to-video, depth extrapolation, and stable diffusion. Each frame transformed into a digital time-lapse, depicting the journey of innovations, dreams, and accomplishments throughout the ages. A unique approach to the film treatment that has not been seen before, depicting ASML‘s distinct voice. The AI processing was applied to all the frames, building step by step iterations. By reapplying CGI where needed, the sound and music started to be created to accompany the journey. Then was the process of adding texture to the images. This technique went beyond surface-level enhancements, introducing depth and character to every frame. Layering CGI, AI imagery, and optical imperfections, near-invisible nooks and crannies, lens aberrations, dust, and general magic, to create extraordinary visuals not previously seen in generative sequences. The film was made with 1,963 Midjourney prompts that yielded 7,852 images, which were edited and then rendered by more than 900 computers. These renders were then processed by RunwayAI, with the total film covering 25,957 frames at 1,000 MB per frame. The trickiest scene was Isaac Newton and his apple among the planets. It took more than 20 attempts to get Newton’s scene right, producing more than 9,800 frames. A tribute to AMSL's incredible journey, designed to inspire its team and create a cinematic masterpiece that embodies the essence of technology, innovation, and curiosity. The film was launched at ASML’s yearly all-employee event on Tuesday, January 30th, and shared through their social channels. The film has also been localized for use in Japan, China, Taiwan, Korea, and Germany.
Тип медиа Digital
Длина
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Global CEO/CCO
Главный креативный директор
Chief Strategy and Innovation Officer
Исполнительный креативный директор
Креативный директор
Креативный директор
Арт-директор
Копирайтер
Senior Strategist
Директор рабочей группы клиента
Senior Account Manager
Продюсер агентства
Директор
Послепроизводственный этап
VFX Supervisor and Finishing Artist
CGI Supervisor
Music Supervisor and Sound Designer
Продюсер
Художник по видеоэффектам
Художник по видеоэффектам
Художник по видеоэффектам
CGI Artist
CGI Artist
CGI Artist
2

Burger King - Whopper Island

An intriguing activation from Burger King focused on changing the name of a desolate island in the Indian Ocean.

ЗаголовокWhopper Island
Агентство
Кампания Whopper Island
Рекламодатель Restaurant Brands International
Бренд Burger King
Дата первой трансляции/Публикации 2024 / 1
Бизнес сектор Розничная торговля, дистрибуция и рестораны
Тип медиа Анализ ситуации
Длина
3

Booba - 6G

French rapper Booba's promo for his new track, 6G, seamlessly combines live-action and surreal VFX! Creative from MYND production.

Заголовок6G
Агентство
Кампания 6G
Рекламодатель Booba
Бренд Booba

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PostedФевраль 2024
Бизнес секторТолько для подписчиков
Тип медиа Клип
Длина
Продакшн Студия M..D Только для подписчиков
Director F..d .e Po.....rra Только для подписчиков
4

Netflix UK - Iranian Yellow Pages
Snow Films

This captivating promo for Anna Snowball's Netflix documentary "Iranian Yellow Pages" utilizes mixed-mediums to combine human storytelling and motion graphics.

ЗаголовокIranian Yellow Pages
Агентство
Кампания Iranian Yellow Pages
Рекламодатель Netflix, Inc.
Бренд Netflix UK

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PostedФевраль 2024
Бизнес секторТолько для подписчиков
Тип медиа Веб-фильм
Длина
Director A..a Sn....ll Только для подписчиков
5

DoorDash - All the Ads
Superette (Doordash In-House Studio)

At this year's Super Bowl, DoorDash promised to deliver every (legally possible) item advertised throughout the Big Game to one lucky viewer!

ЗаголовокAll the Ads
Агентство
Кампания Super Bowl LVIII
Рекламодатель DoorDash
Бренд DoorDash
Дата первой трансляции/Публикации 2024 / 2
Бизнес сектор Интернет-сайты (за исключением интернет-провайдеров)
Тип медиа Телевидение
Длина
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