Top Interviews From The Advertising Industry
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Mercedes Erra, co-founder, BETC: “Immigration made me who I am.”
Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far... Читать больше
DDB Fresh: Taking fashion to unexpected places
When I received a short announcement about the launch of DDB FRESH in Prague, a line describing the operation caught my eye. “The world’s first... Читать больше
Sandra Bold, Wunderman Thompson: "Try things without worrying about the outcome. You'll make it work somehow."
“I wasn’t only determined to work in advertising,” says Sandra Bold, “I wanted to be a big name in advertising.” Having just taken on a new role as... Читать больше
Tom Suharto: Creating a reverence for strategy at Forsman & Bodenfors New York
When admired Swedish agency Forsman & Bodenfors merged with KBS (Kirshenbaum, Bond, Senecal + Partners) in 2018, a Scandinavian brand suddenly... Читать больше
Creativity through closeness: Jessica Apellaniz, Ogilvy Latina
The Chief Creative Officer of Ogilvy Latina reveals the approach that drove growth and awards recognition Читать больше
Jamie Elliott: The Gate Keeper
A conversation in Cannes with the CEO of small but agile UK agency The Gate. Читать больше
“I choose partners who get it, are responsive and fast”: Khaled AlShehhi
Promoting the Emirates as a brand is just part of Khaled AlShehhi’s role as executive director of marketing and communications at the UAE... Читать больше
Found in translation: Jean-Laurent Py, Babel
Partner and creative director Jean-Laurent Py talks about crossing borders and cultures before finding his current home at the French agency Babel. Читать больше
Creatives In Exile: enabling stranded Ukrainian creatives to find work
Ukrainian creative talents have been forced to take refuge in other countries. Here’s how to give them work – and help them rebuild their lives. Читать больше
Forsman & Bodenfors: Global on a human scale
The admired Swedish agency has embarked on a new chapter. F&B Chairman & Copywriter Anna Qvennerstedt and Global CEO Toby Southgate talk about the... Читать больше