Even on a video screen, Barbara Paloc fizzes with energy, as well as a pleasant sense of irony. Useful attributes for leading a creative team –... Читать больше
When I asked a fellow journalist who writes about PR for the name of the most creative agency in the UK, he gave me two names. The first was... Читать больше
A creative and a CEO explore their contributions to a network's creative legacy. Says Jaime Mandelbaum: "A creative idea can’t just exist in a... Читать больше
Is it possible to be an effective business leader and at the same time have fun? Natalia Forster certainly thinks so, although right now the... Читать больше
Germany’s Serviceplan Group recently strengthened its position in the US by creating Serviceplan Americas. Andrew O’Dell and P.J. Pereira of the... Читать больше
Carole has helped oversee the consolidation of Serviceplan Group’s House of Communication in France. The HoC comprises Serviceplan (creative),... Читать больше
“Nobody came to Berlin with a job,” says Leila El-Kayem, recalling her early days in a city that still nurtures and inspires her. She has a job... Читать больше
Occasionally a campaign transcends advertising to become headline news. That happened on a grand scale with “the mammoth meatball”, from Wunderman... Читать больше
In the wake of the pandemic, I thought it was high time to check in with BBDO’s chairman and chief creative officer, David Lubars, to see how the... Читать больше
Marco Venturelli was recently given a brief that could be either a dream or a nightmare for any creative: “Just make a great film.” If that wasn’t... Читать больше