Top Interviews From The Advertising Industry

Лучшее место, чтобы встретиться и узнать о самых творческих людях в рекламе.
Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

Популярные интервью

Point of View

With how quickly our current situation with COVID-19 is changing it is more important than ever to keep your pulse on what is happening in culture.  Читать больше

Point of View

I get bored easily, so the fact that I can jump from project to project and challenge to challenge on a weekly or even a daily basis is a great...  Читать больше

Point of View

The numerous hats one wears at a small agency and the fact that inbound briefs were less precise on deliverable meant each day was a bit like that...  Читать больше

Point of View

While the creative brief is a fundamental part of the creative work, the key is to add value and inspiration for the team, not noise.  Читать больше

Perspectives

I am a firm believer that strategists are do-ers and their role is to shepherd ideas throughout the process.  Читать больше

Point of View

It’s not enough to capture consumer mindshare; we must be able to instill cultural meaning.   Читать больше

Point of View

At Chemistry curiosity rules – we have the freedom to develop hand-crafted strategic solutions.   Читать больше

Point of View

They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone.  Читать больше

Point of View

Great strategists know that in advertising things don't always need to make sense.  Читать больше

Point of View

A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace.  Читать больше