There’s a strange joy in constantly asking ‘why do you do that?’ Читать больше
A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. Читать больше
Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an... Читать больше
It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. Читать больше
Stay curious, think critically, and put your ego aside. Читать больше
In a nutshell: A good strategist is able to reduce complexity with precision while being inspirational and opening new worlds at the same time. Читать больше
Seeing an idea that you supported go live in the world is the best feeling. Читать больше
I have this feeling that I am doing the brave thing. The sole purpose of life is to pass on what we’ve learned. Читать больше
How strategic planning can help brands battle the virus. Читать больше
With how quickly our current situation with COVID-19 is changing it is more important than ever to keep your pulse on what is happening in culture. Читать больше