Top Interviews From The Advertising Industry

Лучшее место, чтобы встретиться и узнать о самых творческих людях в рекламе.
Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

Популярные интервью

Perspectives

As agencies, we can have far greater impact through our work – the advice we give our clients and the change we drive through communications.  Читать больше

Point of View

Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods...  Читать больше

Point of View

A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem.  Читать больше

Point of View

A new way to look at our job is to gather human insights through the understanding of evolving popular culture, alongside data about desires and...  Читать больше

Point of View

Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an...  Читать больше

Point of View

Knowing your audience is a significant portion of the job, but truly disruptive insights carry the ability to empower.  Читать больше

Point of View

As a planner you need to think about what is going to be the creative output and then how you put together a team to deliver that.   Читать больше

Point of View

In a nutshell: A good strategist is able to reduce complexity with precision while being inspirational and opening new worlds at the same time.  Читать больше