Top Interviews From The Advertising Industry
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A perfect balance of ‘Global and Local’
Global Business Leader at MullenLowe Global and IPG, Will Dixon, gives us an overview of how the agency's network capabilities helps them build a... Читать больше
"Technologies can make things work faster, make the impossible possible, but they don’t create humanity." Veronica Millan, MullenLowe
CIO at MullenLowe, Veronica Millan, speaks on their philosophy of exploration, accessibility, and technology expanding the boundaries of what is... Читать больше
"Today, family is rooted in love and not just a rigid ideal.": André Havt, MullenLowe Brasil
We chatted with André Havt, co-Managing Director and Creative Lead at MullenLowe Brazil, on presenting a more authentic view of parenting: enacting... Читать больше
The Future that Is Now: Prerna Mehra, MullenLowe MENA
The insights of consumer behavior on social media applied to agencies' creativity are giving birth to innovation on social media platforms. Читать больше
Great Advertising Starts with a Story: S. Subramanyeswar, MullenLowe Group APAC
Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. Читать больше
A Genuine Commitment to Improve: Andy Last, MullenLowe Salt
As agencies, we can have far greater impact through our work – the advice we give our clients and the change we drive through communications. Читать больше
Embrace Your Inner Child: Roselyn Frimpong & Andrea-Jane Morris, MullenLowe London
There’s a strange joy in constantly asking ‘why do you do that?’ Читать больше
Culture Is Our Currency: Juan Camilo Romero, MullenLowe SSP3
Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods... Читать больше
Don’t Be Stuck in Your Job Description: Camilla Facin, LOLA MullenLowe Barcelona
A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. Читать больше
Inspiration Is Everywhere: Ekta Relan, Mullen Lintas
A new way to look at our job is to gather human insights through the understanding of evolving popular culture, alongside data about desires and... Читать больше