| Заголовок | Send them this |
| Агентство | &Co. / NoA |
| Кампания | Send them this |
| Рекламодатель | Roskilde Festival |
| Бренд | Roskilde Festival |
| Дата первой трансляции/Публикации | 2024 / 3 |
| Бизнес сектор | Выставки, события и фестивали |
| Слоган | Send them this |
| История | Young people have to listen to a lot. They do too little and party too much. But the truth is that when they meet with 130,000 like-minded people at the Roskilde Festival, they help make a huge difference just by being there. The Roskilde Festival is the biggest festival in Northern Europe. Every year the festival poster has some of the biggest music acts on it. Last year Kendrick Lamar, Rosalia, Lil Nas X etc. played. But what a lot of young people don’t see on those impressive posters, are the two words at the bottom of the festival program: NON PROFIT. The meaning of those words are hefty: Everybody attending the festival help raise money to charitable causes each year. Over the years, Roskilde Festival has donated 429.000.000 DKK to charities, activities, and causes supporting the youth. This video is a tool to understanding what NON PROFIT actually means. But more importantly, a video young people can share with all the haters and party poopers. |
| Тип медиа | Digital |
| Длина | |
| Рынок | Denmark |
| Звуковая дорожка | Jungle |
| Больше информации | https://www.roskilde-festival.dk/da/years/2024/news/send-them-this/ |
| Head of Marketing | Mads Mikkelsen |
| Координатор по маркетингу | Maja Buur Bækgaard |
| Менеджер социальных медиа | Louise Gade Kohl |
| КОНТЕНТ МЕНЕДЖЕР | Louise Gade Kohl |
| Креативный директор | Rune Petersen |
| Креативный директор | Kristian Eilertsen |
| Графический дизайнер | Kenneth Andersen |
| Специалист по работе с заказчиками | Nusha Haghighi |
| Стратегический планировщик | Søren Ravn |
| Communication Planner | Mark Ellegaard Nielsen |
| Директор по обслуживанию клиентов | Thomas Christensson |
| Продюсер | Sidsel Ihle Eliasen |
| Музыка | Jungle |
| Директор | Alexander Topsøe |
| Редактор | Alexander Topsøe |
| Редактор | Frederik Topsøe |
| Класс | Frederik Topsøe |
| Звуковой дизайн компании | Supersonic |
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