| Заголовок | Gauze |
| Агентство | Amazon Advertising |
| Кампания | Colors Between the Colors |
| Рекламодатель | Canon Inc. |
| Бренд | Canon |
| Posted | Март 2004 |
| Бизнес сектор | Копиры |
| философия | We found a way to raise the bar: in fact it's the subtle, textured, fragile hues that confound the graphically inclined, and are the true test of excellence. Working with Canon's global agency, Dentsu, we introduced the colors between the colors. And created a whole new standard for Canon to own, reversing their share decline. |
| Проблема | Every competitor was touting the reddest reds and truest blues, and quality was becoming a commodity eroding Canon's market dominance. |
| Тип медиа | Журнал |
| Рынок | United States |