Running Reeboks to New Yorkers: Tweet for ZJets

Today, global fitness brand Reebok will power up its Human Dispatch Service, or HDS, that will literally run products to the feet of New Yorkers eager to try the new Reebok ZJet shoes.

All interested New Yorkers have to do is tweet their size and address using the hashtag #ReebokHDS for a chance to win a visit from the Reebok Human Dispatch Service. A fleet of athletic delivery runners will then make house (and work) calls, running over as many pairs of ZJets as humanly possible while supplies last.

Delivered directly to their feet, the service will give consumers the chance to try on pairs of the new Reebok ZJet so they experience its unique underfoot air channels and maximum cushioning. The pressure changes created by each individual’s unique foot strike, force the air from heel to toe providing cushioning where it’s needed, when it’s needed, to propel the runner forward.

“We want to deliver our latest product innovation to consumers directly to their door, in real time and what better way to do that than to actually run them over to each person? At Reebok, we live and breathe fitness, it’s a part of everything we do, even how we deliver our latest footwear.” said Yan Martin, Vice President, Global Brand Communications at Reebok.

“The Human Dispatch Service also brings the ZJet concept to life perfectly – the ZJet propels the runner forward with the power of air, and that’s exactly what the HDS is – a human-powered delivery service that runs on air.”

Consumers can get involved on Twitter by using #ReebokHDS, @Reebok and learn more about the Human Dispatch Service at Reebok.com/HDS and Reebok.com/ZJet.

The idea was created by independent San Francisco advertising agency Venables Bell & Partners and follows their recent CrossFit stunt, which sent Reebok bacon to athletes before the CrossFit games.