Today, we announced in AdAge we won PlayStation Vue. The assignment builds off VB&P’s experience working with Google Fiber to invent a new category and propelling challenger brands like Audi and Reebok.
"We really felt that VB&P had great chemistry, strong understanding of our brand and our consumer, and just some really good thinking about how we can approach this space," said Eric Lempel, Senior Vice President and Head of PlayStation Network Americas, Sony Network Entertainment Inc.
The news comes on the heels of VB&P winning Celebrity Cruises, Miller-Coors Blue Moon and Leinenkugel’s, REI and adidas Golf over the past six months to achieve 40% revenue growth.